Area Sales Representative

Spindrift Beverage Co, Inc.

Area Sales Representative growing Spindrift’s real-fruit sparkling beverage brand across Northern California. Managing retail accounts, displays, merchandising, promotions, and regional sales growth.

Posted 8/20/2026full-timeRemote • California • 🇺🇸 United StatesJunior💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales execution and relationship building within the beverage and consumer packaged goods industry, focusing on driving sales growth through effective merchandising and consumer engagement strategies.

Highest-signal resume keywords

Sales Experience In Grocery, Mass, Natural, And Drug Classes Of TradeProven Sales Success Track RecordCRM Application ProficiencyStrong Attention To DetailExcellent Verbal/Written Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales ExecutionMerchandisingProduct Quality ManagementShelf Space OptimizationSales Growth PlanningAccount ManagementPoint-Of-Sale Material UtilizationDisplay BuildingMarket Blitz ParticipationDynamic Environment Adaptability

Soft Skills

Self-MotivatedCompetitive SpiritOutstanding Organization SkillsInterpersonal SkillsWillingness To Work Flexible Hours

Tools & Technologies

CRM Applications

Industry Keywords

Beverage IndustryConsumer Packaged GoodsSales GrowthRetail RelationshipsIncremental Display Space

About the role

Key responsibilities & impact

Deliver company KPIs for the assigned region
Sell and execute incremental display space throughout the assigned territory
Optimize shelf space and merchandise products and displays to drive sales growth
Drive consumer awareness through point-of-sale materials and in-store sales promotions
Educate consumers in stores about the brand
Ensure product quality, rotate products, and remove damaged packages
Maintain organization and proper rotation of back stock
Use CRM applications to record daily activities and display execution
Build positive relationships with key retail contacts to secure incremental display space
Service the assigned account base with approximately 8-12 stops per day
Develop and schedule weekly account visits based on business needs
Identify customer needs and partner with customers on sales-growth plans
Negotiate mutually beneficial agreements
Support company culture and partner with teammates on strategic initiatives
Participate in demos, display selling/building, and market blitzes outside the home territory as needed

Requirements

What you’ll need

1-5 years of experience in the beverage or consumer packaged goods industry
Sales experience in Grocery, Mass, Natural, and Drug classes of trade
Proven sales success track record
Ability to lift 20 lbs continuously throughout the day
Must possess and be willing to use a personal vehicle to travel to and from accounts
Ability to travel overnight occasionally based on business needs
Ability to thrive in a dynamic, fast-growth, start-up environment
Self-motivated with a competitive spirit
Excellent verbal/written communication and interpersonal skills
Outstanding organization skills
Strong attention to detail
Willingness to work long and flexible hours, including occasional nights, weekends, and holidays
Role model for the Company’s culture

Benefits

Comp & perks

Short-term incentive programs specific to level and department
Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
Company-paid life insurance
401k retirement savings plan with a company match
Monthly cell phone allowance and car allowance
Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
Voluntary benefits including additional life insurance, short-term disability, and long-term disability insurance
Paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time, in addition to legally required paid leave