Area Sales Representative – CO

Spindrift Beverage Co, Inc.

Area Sales Representative driving brand growth for Spindrift beverages through retailer relationships and promotions in Colorado. Engaging with customers and optimizing display space for maximum sales impact.

Posted 7/15/2026full-timeRemote • Colorado • 🇺🇸 United StatesJunior💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong sales acumen in the beverage and consumer packaged goods industry, with a focus on achieving KPIs and driving sales growth through effective account management and customer engagement. Exhibits excellent communication, organization, and negotiation skills to build trust and secure display space.

Highest-signal resume keywords

Sales Experience in Beverage IndustryProven Sales Success Track RecordExcellent Verbal/Written Communication SkillsStrong Attention to DetailAbility to Lift 20lbs Continuously

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExecutionAccount ManagementKPI AchievementDisplay BuildingProduct Merchandising

Soft Skills

Self-MotivatedCompetitive SpiritOutstanding Organization SkillsInterpersonal SkillsTrust Building

Tools & Technologies

CRM Applications

Industry Keywords

Consumer Packaged GoodsGroceryMass RetailNatural ProductsDrug Store Sales

About the role

Key responsibilities & impact

Own the number mentality – deliver on the company’s KPIs for the region
Sell and execute incremental display space throughout assigned territory
Optimize shelf space and merchandise product and displays to drive sales growth
Drive consumer awareness of the brand through point-of-sale material and in store execution of sales promotions
Seek every opportunity to educate consumers in stores on what makes our brand the best in the category
Ensure quality, rotate product and remove damaged packages
Maintain organization and proper rotation of back stock
Accurately and expertly utilize CRM applications to chronicle daily activities and display execution
Build and promote positive rapport with key contacts in stores in order to secure incremental display space
Service assigned account base with consistency and purposeful follow-up (approx. 8-12 stops/day)
Develop and schedule weekly account visits based on specific business needs
Understand customer needs - identify how you, as the primary point of contact, can partner with the customer and enact a plan to drive sales growth for the store and Spindrift
Achieve mutually beneficial agreements through skilled negotiation
Understand the importance of building trust and credibility with accounts
Support and contribute to a culture that is consistent with the overall organization and emphasizes the values of the Company
Partner with teammates and co-workers on various strategic initiatives throughout the year
Carry the bag mentality – willingness to do whatever it takes any time and as much as necessary to grow the brand including demos, display selling/building and market blitzes outside of home territory

Requirements

What you’ll need

1-5 years of experience in the beverage or consumer packaged goods industry
Sales experience in various classes of trade including Grocery, Mass, Natural & Drug
Proven sales success track record
Must be able to lift 20lbs continuously throughout the day, in order to build Spindrift displays of 100 cases or more
Must possess and be willing to use personal vehicle to travel to and from accounts
Ability to travel overnight on occasion based on business needs
Thrives in a dynamic, fast-growth, start-up environment
Self-motivated with a competitive spirit
Excellent verbal/written communication and interpersonal skills
Outstanding organization skills
Strong attention to detail
Willing to do whatever it takes to get the job done; working long & flexible hours, including occasional nights, weekends, and holidays
Role model for the Company’s culture

Benefits

Comp & perks

Short-term and long-term incentive programs specific to level and department
Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
Company-paid life insurance, and a 401k retirement savings plan with a company match
Monthly cell phone allowance and car allowance
Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance, pet insurance, commuter benefits, etc.
In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time