Vice President, Clinical Pharmacology, Pharmacometrics, DMPK
Disc Medicine
Vice President, Brand Management
Spindrift Beverage Co, Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Newton • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $195,000 - $235,000 per year
Job Level
Lead
About the role
- Define and evolve Spindrift’s brand positioning, voice, and visual identity to maintain a strong point of difference in a crowded category.
- Develop and execute long-term brand strategies, annual marketing plans, and budgets that align with company growth goals.
- Leverage data, research, and cultural trends provided by the Consumer Insights team to understand consumer needs and turn insights into impactful campaigns.
- Execute impactful campaigns that increase awareness across all channels, including Digital Media, Brand Partnerships, Organic Social, Influencers and PR.
- Partner collaboratively with other areas of the organization to provide Marketing support, like Sales, eCommerce, and Ventures.
- Build, mentor, and inspire a team of marketers, fostering a culture of creativity, accountability, and collaboration.
- Be accountable for brand performance, track progress, and optimize strategies to maximize KPIs and ROI.
Requirements
- 10-15 years of marketing / brand management experience, ideally in Beverage or CPG.
- Proven success in building and scaling consumer brands with strong equity.
- Experience driving quantified results, leading initiatives, and managing budgets.
- Deep knowledge of marketing channels, particularly a modern approach that drives reach.
- Exceptional leadership skills with the desire to inspire, teach, and hold teams accountable.
- Balance of creative vision and analytical rigor; comfortable making data-driven decisions.
- Passion for health, wellness, and purpose-driven brands.
Benefits
- Short-term incentive programs specific to level and department.
- Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected.
- Company-paid life insurance, and a 401k retirement savings plan with a company match.
- Monthly cell phone allowance.
- Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education.
- A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance.
- In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementmarketing strategycampaign executiondata analysisbudget managementconsumer insightsdigital mediasocial media marketinginfluencer marketingpublic relations
Soft skills
leadershipteam buildingcreativityaccountabilitycollaborationanalytical thinkingcommunicationmentoringinspirationstrategic thinking