Vice President

• Define and evolve Spindrift’s brand positioning, voice, and visual identity to maintain a strong point of difference in a crowded category.
• Develop and execute long-term brand strategies, annual marketing plans, and budgets that align with company growth goals.
• Leverage data, research, and cultural trends provided by the Consumer Insights team to understand consumer needs and turn insights into impactful campaigns.
• Execute impactful campaigns that increase awareness across all channels, including Digital Media, Brand Partnerships, Organic Social, Influencers and PR.
• Partner collaboratively with other areas of the organization to provide Marketing support, like Sales, eCommerce, and Ventures.
• Build, mentor, and inspire a team of marketers, fostering a culture of creativity, accountability, and collaboration.
• Be accountable for brand performance, track progress, and optimize strategies to maximize KPIs and ROI.

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