
Conversion Rate Optimization Specialist
Spiko
full-time
Posted on:
Location Type: Hybrid
Location: Paris • France
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About the role
- Develop a deep understanding of our customers and their journeys , by analyzing user behavior through web analytics tools (GA4), heatmapping tools (Clarity, Hotjar, Contentsquare), and insights from sales calls.
- Own and continuously enrich the experimentation roadmap, by crafting clear hypotheses based on behavioral insights, competitive analysis of leading fintech players, and internal data; prioritize tests using a structured framework and manage technical delivery.
- Build high-impact landing pages in close collaboration with the design team to create compelling variations, and work with local teams to adapt messaging to each market.
- Take ownership of tracking and measurement, by managing the tagging plan and ensuring accurate conversion tracking across the funnel.
- Monitor CRO performance, by analyzing test results and turning them into actionable learnings.
Requirements
- Successful experience as a CRO lead in a top-tier startup with a proven track record of improving conversion through structured experimentation.
- Advanced proficiency with CRO tools (AB Tasty, Clarity, GTM …).
- Deep interest in financial services and enthusiasm for Spiko’s mission.
- Outstanding communication and editorial skills with native-level fluency in English and French.
- Strong autonomy and strategic thinking skills.
- Very nice to have
- Experience at a top-tier B2B or B2C fintech company
- Experience in multiple European markets
Benefits
- Competitive package : salary + stock options
- Office : in the heart of Paris, 2nd arrondissement (Opéra, Bourse, Quatre Septembre)
- Remote work : up to 2 days per week and/or one full remote week per month
- The best tech for your job : a latest-generation MacBook and industry-leading software
- Health insurance : 100% covered
- Social life : regular afterworks and biannual offsites
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CROexperimentationconversion trackingbehavioral analysiscompetitive analysislanding page optimizationtagging plan managementA/B testing
Soft Skills
communicationstrategic thinkingautonomyeditorial skills