Head of Marketing

spiderSilk

Head of Marketing at spiderSilk, leading marketing for AI-driven cybersecurity products. Crafting strategies that position the company as a thought leader in the cybersecurity space.

Posted 5/4/2026full-timeDubai • 🇦🇪 United Arab EmiratesLeadWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop and execute a comprehensive marketing strategy focused on cybersecurity and AI-driven products.
Build and maintain a strong brand narrative around autonomous security, exposure management, and threat intelligence.
Lead content creation across formats such as blogs, whitepapers, social media, case studies, videos, and webinars. Highlighting technical depth with accessible storytelling.
Collaborate with product and research teams to translate complex AI and cybersecurity concepts into compelling value propositions.
Manage and optimize digital marketing campaigns (SEO, SEM, LinkedIn Ads, email marketing, and content syndication).
Drive demand generation and lead nurturing to support the global sales pipeline.
Establish and track KPIs and analytics to measure campaign performance and ROI.
Oversee event participation and thought leadership opportunities like conferences, webinars, and partnerships within the cybersecurity and AI communities.
Work cross-functionally with designers, engineers, and researchers to create authentic, high-impact marketing materials.

Requirements

What you’ll need

8–12 years of experience in Enterprise SaaS marketing, preferably within cybersecurity, AI, or deep-tech industries.
Strong understanding of cybersecurity ecosystems, trends, and buyer personas.
Demonstrated ability to market technical or AI-powered products to enterprise audiences.
Proficiency in digital marketing tools and analytics platforms (HubSpot, Google Analytics, LinkedIn Campaign Manager, etc.).
Excellent storytelling, copywriting, and communication skills and be able to simplify complexity without losing substance.
Experience collaborating with technical teams and executives to align marketing strategies with product vision.
Creative mindset with a data-driven approach to optimization and growth.
Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (Master’s preferred).
Familiarity with AI-driven marketing automation tools and analytics.
Understanding of LLMs, AI Agents, and cybersecurity automation trends.
Experience in building thought leadership programs and managing PR/brand partnerships.
Track record of successful product or brand launches in fast-paced technology environments.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingSEOSEMcontent creationdemand generationlead nurturingcampaign performance measurementstorytellingcopywritingmarketing strategy

Soft Skills

communicationcollaborationcreativitydata-driven approachsimplifying complexityleadershipstrategic alignmentanalytical thinkingadaptabilityproblem-solving

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Computer ScienceMaster’s degree in related field