Product Marketing Manager
Sphera
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $106,000 - $158,000 per year
Job Level
Mid-LevelSenior
About the role
- Create and execute comprehensive product marketing go-to-market plans, including:
- Establishing and executing 12-month GTM plans for specific product line
- Collaborate with key stakeholders on go-to-market plans to achieve customer retention and expansion, product line revenue growth, and new customer acquisition for Sustainability software solutions
- Drive product introductions and launches, ensuring clear value propositions and messaging alongside strong organizational readiness and sales enablement
- Proactively developing GTM plans informed by self-collected and analyzed data
- Take ownership and accountability for buyer personas and their journeys, including:
- Establishing detailed buyer personas for each stage of the buying journey
- Integrating persona insights across various teams, including marketing, product, and sales
- Continuously assess and refine solution-specific value propositions, including:
- Building content packages aligned with buyer personas and their buying journey stages to support demand generation programs
- Creating informative product presentations to enhance sales enablement, alongside developing other essential sales tools and assets
- Utilizing insights from customers, partners, associations, and ongoing projects to strengthen product narratives
- Document and communicate the competitive landscape, becoming an expert on competitor positioning and strategies to develop winning messaging
- Create and maintain customer case studies, communicating their value to sales, product development, and other stakeholders
- Provide sales teams with effective messaging, sales tools, and assets to advance the sales pipeline, accelerate deals, and achieve successful closures.
Requirements
- 3-5 years’ experience in software marketing – preferably in relevant category (Sustainability and ESG)
- Proven track record of creating value through strategic product marketing in B2B high tech or consulting industry
- Command of best practices across messaging, GTM strategy, positioning and creating product marketing content and assets
- Proven experience managing product launches and go to market initiatives across multiple teams and stakeholders
- Strong collaboration, analytical, critical thinking, and business strategy skills
- Ability to engage with and earn the respect of product leaders, sales leaders, marketing leaders and other cross-functional counterparts
- Creative problem solver that can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution
- Excellent communicator and writer of complex topics to technical and non-technical audiences.
Benefits
- Medical, Dental, and Vision Insurance
- Health Savings Account
- Flexible Spending Account
- 401(k) Retirement Plan with Company Match
- Life and Disability Insurance
- Critical Illness Insurance
- Accident Insurance
- Hospital Indemnity Insurance
- Paid Time Off and Holidays
- Flexible Working Schedule
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategybuyer personasdata analysisdemand generationsales enablementcompetitive analysiscontent creationproduct positioningB2B marketing
Soft skills
collaborationanalytical thinkingcritical thinkingbusiness strategycommunicationproblem solvingcreativityleadershipstakeholder engagementcross-functional teamwork