Senior Product Marketing Manager

Spendesk

Senior Product Marketing Manager at Spendesk, developing compelling product narratives for finance teams. Collaborate with cross-functional teams to shape market strategies and drive customer engagement.

Posted 5/19/2026full-timeBarcelona • 🇪🇸 SpainSeniorWebsite

About the role

Key responsibilities & impact

Champion our product, collaborating closely with product teams and advocating our products and features value to our external and internal audiences.
Build clear positioning and messaging that translates complex product capabilities into simple, compelling stories for finance teams.
Turn customer insight into strategy, gathering and using a variety of insights to build a clear picture of customer needs, pain points, buying behaviours, and opportunities.
Drive competitive intelligence and data analysis, turning insights into practical recommendations that help strengthen our ability to win.
Lead go-to-market moments with pace and precision, working closely with Product, Marketing, and customer-facing teams.
Shape how Spendesk brings products to market, contributing to end-to-end product marketing strategy across launches, adoption and ongoing product narratives.
Connect product marketing work to business outcomes, helping improve metrics that contribute to business and team goals.
Build high-quality core PMM assets yourself, from messaging frameworks and launch briefs to sales decks, emails, positioning docs, and strategic recommendations.
Develop and evolve market segmentation, helping Spendesk understand where we can create the most value across company sizes, regions, personas and use cases.
Create enablement that Sales and Customer Success teams actually use, building both strong relationships and resources that build confidence and consistency.
Partner with Marketing to bring product stories to market, shaping campaigns, website messaging, and other moments that help customers and prospects understand why Spendesk matters.
Drive cross-functional clarity, helping teams align on what we’re saying, why it matters, who it is for, and how it should show up across customer touchpoints.

Requirements

What you’ll need

3 to 5+ years in product marketing, ideally in B2B SaaS, fintech, payments, financial services, or another multi-product environment.
Excellent writing and editorial judgement.
You’re naturally curious about customers and comfortable building insight from multiple sources, including customer interviews, feedback analysis, product usage data, sales input, competitor research, and win/loss analysis.
You understand how product marketing supports the full customer journey, from awareness and pipeline quality through to conversion, adoption, retention, expansion, and product usage.
You’re a strong cross-functional partner who can work closely with Product, Marketing, Sales, Customer Success, and senior stakeholders.
Fluency in English is required, as well as fluency in either French, German, or Spanish.

Benefits

Comp & perks

Flexible on-site and remote policy
Lunch 60% funded by Spendesk (Swile Card)
Alan Premium health insurance
A Gymlib pass to let off steam after a productive day at work
Access to Moka.care for emotional and mental health wellbeing
Latest Apple equipment
Great office snacks to fuel your day
A positive team to work with daily!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingdata analysiscompetitive intelligencemarket segmentationmessaging frameworkslaunch briefssales deckscustomer insightwin/loss analysisB2B SaaS

Soft Skills

collaborationcommunicationcuriositywritingeditorial judgementrelationship buildingcross-functional partnershipstrategic thinkingcustomer-centricityadaptability