Director, Analytics

Spectrum Science - a GHMC Company

. Support analytics strategy and insight development across communications and advertising engagements .

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesLead💰 $100,000 - $120,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Support analytics strategy and insight development across communications and advertising engagements
Work closely with account teams, media partners, senior leadership, clients, and vendors to design measurement frameworks
Synthesize performance across activities, translating data into clear, actionable insights that inform decision-making
Have a hands-on role in reporting, optimization, and developing analytics recommendations for a portfolio of clients
Act as the primary point of leadership for junior team members assigned to your projects
Ensure strong execution and consistency across project deliverables
Demonstrate deep expertise in communications/PR/advertising analytics and measurement
Support the development of measurement frameworks in tandem with internal and external stakeholders
Facilitate the creation of integrated performance reporting that synthesizes results across channels and tactics
Provide day-to-day guidance to internal teams and clients of varying seniority, translating complex analytics into compelling narratives
Oversee Analytics team members’ project delivery, prioritization, and quality
Collaborate cross-functionally to ensure analytics is embedded throughout planning, activation, and reporting
Develop strategies, budgets, and tactical recommendations for paid digital media campaigns
Clearly articulate research and analytics needs to team members and partners
Make real-time recommendations for optimizations to ensure campaigns meet KPIs
Participate in presentations, workshops, and strategic discussions with internal and external stakeholders

Requirements

What you’ll need

A Bachelor’s Degree in Marketing, Data Management, Statistics, Mathematics, or related major
At least 5-6 years of agency and/or marketing experience in communication and advertising is a must, healthcare experience is a plus
Highly self-motivated with the ability to work independently and identify opportunities for growth
Strong working knowledge of digital media advertising, including social media, search, display, video, and other paid media tactics
Creative thinker who is willing to think outside of the box and consistently look for opportunities to improve current capabilities and processes
Advanced knowledge of analytics tools including Google Analytics, Adobe Analytics, Tableau, or other analytics/data visualization tools
Working knowledge of social media advertising platforms including Facebook, Instagram, Twitter, LinkedIn, Snapchat, Reddit, and TikTok, including targeting capabilities with the ability to analyze and interpret performance across channels
Experience with advertising outside of the US is preferred
Experience with influencer marketing is a plus
Data science, statistical analysis, research, or programming experience is a plus
Excellent written and verbal communication skills
Experience managing a team and/or workflow.

Benefits

Comp & perks

Monthly cell phone reimbursement
Flexible time off
Sabbatical Program after 7 years of service
13 weeks paid Parental Leave
Continuous learning and development through Greatest Potential Self (proprietary talent program)
Tuition reimbursement programs
In-house 1:1 coaching with access to talent and productivity-based assessments
Generous referral bonus
Medical concierge service to assist with scheduling appointments
Thorough onboarding including accessible conversations with leadership
401k with company match and 1:1 Financial Coaching and Education
Wellness benefits including medical, dental, vision, as well as science-backed meditation and mindfulness tools through Headspace.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

analytics strategymeasurement frameworksdata synthesisreportingoptimizationdigital media advertisingdata visualizationstatistical analysisinfluencer marketingprogramming

Soft Skills

leadershipcommunicationcreative thinkingself-motivationindependent workguidancecollaborationproblem-solvingnarrative developmentproject management