Vice President of Marketing
Spectrio
full-time
Posted on:
Location: Florida • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead development and execution of strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth
- Collaborate with executive and business teams to uncover insights and shape marketing and branding strategies for existing and new products
- Develop comprehensive marketing strategies aligned with short- and long-term business goals
- Identify and pursue opportunities for market expansion, revenue generation, and brand differentiation
- Analyze market research, forecasts, competitive landscape, and consumer trends and translate insights into actionable strategies
- Oversee execution of integrated marketing campaigns across digital, content, print, SEO, social media, PR, and event channels
- Manage development of compelling content and creative assets to communicate brand value across touchpoints
- Lead creation and implementation of go-to-market strategies, product positioning, and promotional campaigns
- Evaluate campaign performance through KPIs, reporting, and optimization for improved ROI and customer engagement
- Build and grow a results-driven marketing team; conduct regular team meetings and performance check-ins; provide leadership, training, and support
- Develop and manage the annual marketing budget; forecast and report on marketing spend, P&L projections, and campaign ROI
- Serve as marketing liaison to internal stakeholders and represent company at conventions, conferences, and trade shows
- Build and maintain relationships with media, PR contacts, and strategic partners to amplify brand visibility
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred)
- 10+ years of marketing experience, with at least 5 years in a senior leadership capacity
- Proven success in building and executing cross-channel marketing strategies that drive growth
- Strong understanding of digital, print, content, and social media marketing
- Excellent leadership, communication, and decision-making skills
- Ability to use data and analytics to measure campaign effectiveness and inform strategic direction
- Demonstrated experience in budget planning and financial oversight
- Proficiency in Salesforce, marketing automation platforms, CMS systems, and design software
- Established network of media and PR relationships is a plus
- Strong organizational and project management skills
- Willingness to travel up to 20%