Speckle

Growth Marketing

• Own Revenue-Driven Growth: Build and execute a comprehensive product-led growth strategy focused on metrics that matter: user acquisition, activation, feature adoption, retention, and conversion to paid.
• Identify the shortest path from signup to revenue and eliminate every point of friction along the way.
• Drive measurable improvements across the entire user lifecycle - with a relentless focus on conversion.
• Build the Growth Stack from Scratch: Audit and optimize our growth marketing tech stack (analytics, attribution, experimentation platforms, CRM integrations).
• Implement proper tracking, attribution modeling, and reporting infrastructure so we know exactly what's working.
• Create dashboards that connect marketing activities directly to pipeline and revenue.
• Lead Continuous Experimentation: Design, prioritize, and manage an experimentation roadmap focused on conversion optimization.
• Optimize the on-boarding experiences to get users to value faster.
• Drive Product-Led Growth: Improve feature discoverability and adoption to drive expansion revenue.
• Collaborate Cross-Functionally: Work with Product, Engineering, Design, Customer Success, and Sales to align growth initiatives. Translate user insights and data into actionable product requirements.
• Champion Results-Driven Culture: Foster experimentation, data-driven decision-making, and accountability across teams.

Growth Marketing Lead