Specialized Bicycle Components

Brand Manager

• Brand Development Manager oversees and enhances market presence within a designated territory
• Responsible for managing the Specialized ecosystem and developing the existing retailer network
• Identify expansion opportunities to grow total market share across all sales channels
• Build and maintain strong relationships with independent bicycle retailers
• Establish a visit plan to support existing partnerships through consistent, impactful visits
• Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation
• Work with store managers and market managers to ensure the right product is represented in the assortment plan
• Maximize onhand inventory by working with retail managers to ensure timely building and selling of all models
• Lead education initiatives to enhance brand knowledge across all teammates
• Create a seamless rider journey by integrating click-and-collect and promotion programs
• Represent Specialized Bicycles at industry events, trade shows, and other relevant activities to promote the brand