Sparrow Early Learning

Sales

• Lead a dynamic portfolio of communities and coach the community team members to a high level of sales competence and execution.
• Drive the achievement of budgeted occupancy and revenue.
• Provide strategic and tactical support, guidance, and direction to assigned portfolio through implementation of impactful programming, training, and coaching.
• Travel to communities within the portfolio to develop strong relationships with team members and mentor sales excellence.
• Proactively and systematically assess and continuously evaluate the execution of strategies and results.
• Build strong sales success plans to drive results.
• Observe and serve as hands-on sales coach for teams.
• Ensure crisp sales fundamentals are being executed.
• Advise community team members on ways to improve their sales performance – focusing on developing strengths, achieving goals, and building strong trust with prospects.
• Motivate and empower the portfolio sales teams in a positive manner by encouraging them to take an active, collaborative role in marketing their communities for success.
• Direct community teams to achieve monthly and annual sales targets.
• Analyze and monitor sales statistics to identify sales trends, evaluate sales team activities and performance, and utilize secret shops to improve results.
• Leverage CRM reports and other pertinent data to pinpoint strengths and opportunities for improvement with the community teams.
• Ensure submittal of timely and accurate weekly/monthly sales reports.
• Help the Sparrow sales force be the industry best.
• Participate in the recruitment and hiring of your portfolio’s sales team with a focus on attracting and retaining top talent to optimize sales results.
• Participate in designing new and improving existing sales training and development programs for the community team members.
• Make observations of individual and team performance and assess training needs.
• Establish strong relationships with operations and marketing partners.
• Work with these leaders to create sales and marketing strategies and assist them in the execution of these plans.
• Serve as a partner with them to overcome community and team challenges, achieve occupancy goals, and train sales personnel.
• Coordinate all logistics and onboarding activities for new and existing sales specialists and make clear the Sparrow Active Adult sales standards.
• As needed, conduct weekly sales meetings to influence individual and group dynamics.
• Meet with each assigned community sales team regularly to discuss: Current gap to goal (leasing/occupancy goals)
• 30-day prospect event calendar
• 30-day outreach marketing calendar
• Prospect follow-up strategy
• Mystery shop results
• Conduct 1:1 role-playing activities & assist in customizing tour paths by community to optimize prospect experience.
• Meet with leadership and capital partners to discuss team sales performance and plans for improvement when needed.
• Engage teams in monthly sales contests and bonus program.
• Roll out new initiatives regionally.

Regional Sales Manager