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Commercial Data and Insights Analyst
SPARK SchoolsCommercial Data & Insights Analyst responsible for operational insights across the parent lifecycle at SPARK Schools. Supporting various teams with reporting and analysis for growth and performance improvements.
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- **Purpose of the Role**
- The Commercial Data & Insights Analyst is responsible for providing real-time commercial, operational and customer insights across the full parent lifecycle - from lead generation and enrolment through to collections, retention and customer experience.
- The role exists to improve decision-making, operational visibility and commercial performance by transforming fragmented operational data into actionable insights that support enrollment growth, collections performance, utilisation, customer experience and profitability across the network.
- The analyst will support Sales, Marketing, Finance, Schools and Collections through advanced reporting, dashboard development, customer insight analysis and performance deep dives that identify operational risks, trends and improvement opportunities.
- ****Reports To:** Head of Sales and Collections
- **Responsibilities:**
- **Sales & Enrolment Analytics**
- - Build and manage daily, weekly and monthly enrolment dashboards.
- - Track the full lead-to-enrolment funnel across all stages.
- - Identify fallout and friction points within the enrollment journey.
- - Monitor lead quality, conversion rates and sales productivity.
- - Analyse campaign performance across digital channels.
- - Track school utilization, enrolment growth and attrition trends.
- - Monitor new school ramp-up performance and capacity risk.
- - Provide insights impacting revenue growth, utilization and EBITDA performance.
- **Collections & Revenue Analytics**
- - Produce real-time collections and cash flow reporting.
- - Build debt aging and arrears analysis (30/60/90/180+ days).
- - Track collection rate vs cash rate performance.
- - Monitor parent payment behaviour and collections trends.
- - Identify high-risk arrears accounts and recovery priorities.
- - Analyze school-level collections performance and shortfalls.
- - Track payment arrangements, promises to pay and recovery campaigns.
- - Improve visibility into payment allocation accuracy and bad debt exposure.
- **Customer Experience & Insights**
- - Design and manage customer experience reporting across all parent touchpoints.
- - Analyse customer surveys, feedback and parent sentiment trends.
- - Identify recurring customer pain points across enrolment, billing, collections and communication processes.
- - Produce customer insight reports for operational and leadership teams.
- - Track customer satisfaction, engagement and service experience metrics.
- - Provide actionable recommendations to improve parent experience and retention.
- - Monitor communication effectiveness and customer response trends
- **Performance Deep Dives & Business Intelligence**
- - Conduct operational deep dives to identify root causes impacting performance.
- - Analyse large datasets across spreadsheets, Google Sheets and operational systems.
- - Consolidate fragmented operational data into meaningful business insights.
- - Build executive-ready dashboards and automated reporting solutions.
- - Develop BI dashboards and visual reporting for leadership teams.
- - Support strategic decision-making using data trends and forecasting.
- - Identify operational bottlenecks and efficiency improvement opportunities
- **Reporting & Data Management**
- - Build and maintain automated reporting frameworks.
- - Reduce dependency on manual reporting processes.
- - Ensure reporting accuracy, integrity and consistency.
- - Produce executive commercial performance packs and presentations.
- - Provide real-time operational visibility to management teams.
- - Support data governance and reporting standardization initiatives.
Requirements
What you’ll need- **Qualifications and Criteria**
- **Experience: **
- - 3–5 years in commercial analytics, sales analytics, finance analytics or business intelligence
- - Experience in high-volume operational environments
- - Experience presenting insights and analytics to senior leadership teams
- - Experience building dashboards and executive reporting tools
- - Experience conducting operational performance deep dives
- **Technical Skills**
- - Advanced Microsoft Excel and Google Sheets expertise
- - Strong knowledge of formulas, lookups, pivot tables and multi-sheet analysis
- - Ability to work with large and complex datasets
- - Power BI / Tableau / Looker Studio dashboard development
- - Data visualization and reporting capability
- - CRM and operational systems reporting
- - Strong spreadsheet modelling and analytical capability
- - SQL advantageous**
- **Competencies**
- - Strong analytical and problem-solving capability
- - Commercial and operational understanding
- - Attention to detail and reporting accuracy
- - Ability to simplify complex data into actionable insights
- - Strong presentation and communication skills
- - Ability to engage senior stakeholders confidently
- - Process improvement mindset
- - Ability to work under pressure and manage multiple priorities
- **Values: **Service, Persistence, Achievement, Responsibility, Kindness
Benefits
Comp & perks- **SPARK offers:**
- - fair market linked remuneration
- - discretionary performance-based annual bonuses and increases
- - above average/good annual leave
- - life, disability and funeral cover
- - employee wellness support
- - educational support & study leave
- - individualised professional development, support and mentorship
- - employee discount on school fees
- - opportunities for career growth
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
commercial analyticssales analyticsfinance analyticsbusiness intelligencedashboard developmentdata visualizationreporting accuracySQLspreadsheet modelinganalytical capability
Soft Skills
analytical problem-solvingattention to detailpresentation skillscommunication skillsstakeholder engagementprocess improvementability to work under pressuretime management