Spark | Influencer Marketing

People Operations

• Executar rotinas administrativas do DP, como controle da folha de ponto, processamento da folha de pagamento, gestão de férias, benefícios e admissão e rescisão de colaboradores, garantindo conformidade com a legislação trabalhista.
• Coletar, organizar e analisar dados diversos do RH (folha de pagamento, absenteísmo, avaliações de desempenho, pesquisas internas, turnovers, entre outros).
• Desenvolver indicadores, relatórios e dashboards para acompanhamento dos principais KPIs de pessoas (turnover, engajamento, absenteísmo, diversidade, produtividade).
• Identificar tendências, padrões e riscos a partir dos dados para embasar decisões estratégicas de RH, como ações de retenção, desenvolvimento e atração de talentos.
• Aplicar técnicas estatísticas e modelos preditivos para antecipar comportamentos organizacionais, tais como probabilidade de desligamento, perfis de alto desempenho e níveis de engajamento.
• Garantir a qualidade, consistência e integridade dos dados utilizados, alinhado às normas de privacidade e LGPD.
• Automatizar processos e relatórios utilizando ferramentas como Excel avançado, Power BI, Tableau ou similares.

Analista de DP Pleno – People Analytics

Marketing

• Realizar a interface dos processos junto com clientes de grande porte e/ou complexidade, influenciadores e internamente, entre as áreas (times de Content & Strategy, Media & BI, etc);
• Foco e relacionamento com cliente, entendimento dos desafios e necessidades do cliente;
• Conhecer o mercado onde o cliente está inserido e trazer novas oportunidades;
• Desenvolver materiais como briefings para influenciadores, imersões e apresentações;
• Selecionar e negociar influenciadores;
• Coordenar as agências parceiras;
• Gerenciar os contratos dos influenciadores junto ao jurídico;
• Direcionar e acompanhar as campanhas com os influenciadores;
• Gerenciar as campanhas via Tagger.

Supervisor de Cliente – Marketing de Influência

• **Missão da área:** Liderar a curadoria de infliuenciadores encantando os clientes com soluções criativas e estratégicas.
• Estamos em busca de pessoas que desejam se desafiar e que sejam incansáveis em busca do aprendizado. Quer fazer parte da Spark e desbravar todo o potencial do Marketing de Influência? 😎
• **

Analista de Curadoria – Marketing de Influência

Content Manager

• Understand the influencer market in all its complexity, including its multiple segments and scales — from micro-influencers to major celebrities — and understand the types of relationships they have developed with their respective communities and follower bases;
• Create and develop Strategic Content and Influencer Marketing plans based on clients', brands' or agencies' communication objectives;
• Assist internal teams or clients in identifying influencer marketing communication objectives based on market demands and specific business goals;
• Create and develop concepts or campaign ideas with influencers;
• Research references for new formats, languages, and trends in brand–influencer communications so that concepts and strategies remain current and impactful;
• Produce Tactical Content Plans for influencers for the Strategic Content Projects approved by clients;
• Support coordination of content execution by influencers;
• Analyze performance reports and propose adjustments to developed plans when necessary;
• Present and lead meetings to present Strategic or Tactical Plans.

Content Strategist, SP

• Act as a strategic liaison between Sales and other areas at Spark, understanding market needs and developing commercial and strategic solutions that create value for clients and drive business results.
• Develop strategies and commercial proposals for new projects, contract renewals, and special opportunities with an analytical, creative approach and a performance focus.
• Customize credentials and commercial materials, proposing new sales approaches aligned with the company’s positioning and differentiators.
• Design business plans with strategic storytelling, structuring objectives, deliverables, timelines, and required resources for complex or non-standard requests.
• Manage the area’s performance, monitoring KPIs such as conversion rate, number of proposals, and project profitability, identifying opportunities for continuous improvement.
• Develop new business models and products, transforming opportunities into scalable, innovative, high-impact solutions for Spark’s portfolio.
• Coordinate with internal teams (Strategy, BI, Media, Operations, etc.) to develop integrated projects and joint client solutions.
• Stay up to date on trends and movements in the Creator Economy and influencer marketing, proposing initiatives that anticipate demand and strengthen Spark’s leadership in the sector.
• Actively participate in internal and external meetings, presenting proposals and leading narratives clearly, strategically, and inspiringly.
• Serve as a problem-solver, applying analytical and creative thinking to find alternative and innovative approaches to complex challenges.

Business Development Manager – Influencer Marketing

• Prepare and maintain daily, weekly, and final reports, including an initial layer of analysis, highlights, and hypotheses that will serve as inputs for other teams;
• Maintain and manage the client's database;
• Keep ongoing alignment with Media and Production teams to ensure the accuracy of reported data;
• Monitor the creation process of creative assets (PC) and campaign structures;
• Manage report delivery requests, including frequency, data to be analyzed, cut-off dates, and data volume;
• Client meetings and presentations.

Analista de DP Pleno – People Analytics

Supervisor de Cliente – Marketing de Influência

Analista de Curadoria – Marketing de Influência

Content Strategist, SP

Business Development Manager – Influencer Marketing

Data Strategy Analyst – Influencer Marketing