Field Marketer

Span

Field Marketer executing innovative marketing programs for Span's AI-native developer intelligence platform. Collaborating with Sales and executing events to drive pipeline and engagement.

Posted 6/4/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $145,000 per yearWebsite

About the role

Key responsibilities & impact

You'll own and execute field marketing programs that drive awareness, engagement, and pipeline across our target accounts and markets.
Partner closely with Sales to identify opportunities, build account-focused campaigns, and create programs that help move prospects through the funnel.
Plan and execute a variety of events—including conferences, trade shows, executive dinners, customer gatherings, webinars, and community events—from strategy through post-event follow-up.
Develop compelling event experiences and campaigns that resonate with engineering leaders, platform teams, and technical decision-makers.
Work cross-functionally with Product Marketing, Sales, Customer Success, and Leadership to ensure consistent messaging and flawless execution.
Measure and report on program performance, pipeline impact, and ROI, sharing insights and recommendations with the broader team.
Build relationships with customers, partners, and industry communities to strengthen Span's presence in the market.
Experiment with new event formats, channels, and technologies to help us scale our field marketing efforts efficiently.

Requirements

What you’ll need

4+ years of experience in field marketing, event marketing, demand generation, or a related B2B marketing role.
Experience executing events and marketing programs that drive measurable pipeline and revenue outcomes.
Strong project management skills—you can juggle multiple programs, stakeholders, and deadlines without dropping the ball.
Experience working closely with Sales teams and aligning marketing efforts to territory and account goals.
Excellent communication skills and the ability to engage both technical and business audiences.
A passion for learning and self-improvement—you’re not afraid of a challenge and can thoughtfully implement feedback immediately.
Team players who want to win on an individual and company-wide level.
A data-driven mindset with experience tracking program performance and using insights to improve future campaigns.
You thrive in a fast-paced, startup environment and embrace the hustle.

Benefits

Comp & perks

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Hard Skills & Tools

field marketingevent marketingdemand generationproject managementprogram performance measurementpipeline impact analysisROI reportingcampaign developmentevent executiondata-driven decision making

Soft Skills

communicationrelationship buildingteam collaborationadaptabilityself-improvementproblem-solvingstakeholder managementtime managementengagementpassion for learning