Sowelo Consulting sp. z o.o. sp. k.

Senior Marketing Manager

Sowelo Consulting sp. z o.o. sp. k.

full-time

Posted on:

Location Type: Hybrid

Location: Amsterdam • Netherlands

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Job Level

Senior

Tech Stack

WordPress

About the role

  • Develop and execute marketing campaigns utilizing a variety of tactics such as email, automation, social, SEO, ABM, and others
  • Monitor, analyze and report on campaign performance to maximize ROI and revenue
  • Collaborate with product marketing, content and organizational leaders to develop plans
  • Work closely with the sales teams and help where necessary in territory campaigns
  • Develop multi-channel campaigns that incorporate lead scoring, behavioural data and activity to engage customers and drive revenue
  • Build and activate a database to nurture prospects and drive pipeline.
  • Write compelling, conversion focused content with strong call to actions.
  • Collaborate with cross-regional teams to drive operational excellence and consistency.
  • Complement existing team strengths by introducing best practices in campaign management and journey mapping.
  • Provide guidance to marketing team members on best practices.

Requirements

  • 5 to 8 years of related experience in sales or marketing, and a degree in a similar field
  • Proven ability to lead, mentor, and develop team members, ensuring they have the knowledge and skills needed to excel in their roles.
  • Analytical minded with experience in budget management, marketing planning, reporting, and localization.
  • Proficiency in reporting on marketing campaign performance, KPIs, and report on ROI to senior management.
  • Ability to prioritize both projects and stakeholders
  • Motivated self-starter who can seize opportunities with some direction
  • Must be comfortable operating in a fast-paced, highly dynamic environment and exhibit grace under pressure
  • Excellent organization, problem-solving, communication and people management skills
  • Fluent in Dutch and English, both written and spoken.
  • Experience in SaaS is a requirement
  • Experience in Salesforce, WordPress and Pardot
  • T-shaped capabilities: broad expertise across marketing
  • Knowledge in the latest trends and best practices around demand capture and generation
Benefits
  • Employment contract
  • You will work hybrid - 2-3 days from the office in Breukelen
  • Growth opportunities
  • Collaborate with a team of professional experts from across the organization
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing campaignsemail marketingautomationSEOABMlead scoringbehavioral datacontent writingcampaign managementjourney mapping
Soft Skills
leadershipmentoringanalytical thinkingbudget managementproject prioritizationself-motivationadaptabilityorganizationproblem-solvingcommunication