Souvence

Creative Strategist

• Conduct deep creative research (Foreplay, TikTok Creative Center, competitors, reviews).
• Generate weekly concepts, hooks and angles based on data and psychology.
• Prioritize ideas using the ICE method (Impact, Confidence, Ease).
• Write full scripts and briefs for creators, ambassadors and editors.
• Coordinate production with video and static editors to ensure high-volume output with precision.
• Turn winning concepts into 20–50 variations quickly.
• Document insights, learnings and patterns to improve the system.
• Iterate fast based on data and trends.

Creative Strategist, Omnichannel