Souvence

Creative Strategist

• Conduct deep creative research (Foreplay, TikTok Creative Center, competitors, reviews)
• Generate weekly concepts, hooks and angles based on data and psychology
• Prioritize ideas using the ICE method (Impact, Confidence, Ease)
• Write full scripts and briefs for creators, ambassadors and editors
• Coordinate production with video and static editors to ensure high-volume output with precision
• Turn winning concepts into 20–50 variations quickly
• Document insights, learnings and patterns to improve the system
• Iterate fast based on data and trends

Creative Strategist, Omnichannel