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Senior Specialist, Campaign Marketing
Southwire CompanySenior Specialist, Campaign Marketing at Southwire managing integrated marketing campaigns for key verticals. Collaborating with Segment Marketing Managers for strategy, messaging, and content direction.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Translate campaign strategies into actionable execution plans, timelines, and deliverables.
- Manage the development of integrated segment marketing campaign assets across the full marketing mix, including digital and web, email, social media, advertising, events, webinars, and sales enablement.
- Coordinate campaign launches and ensure alignment across internal stakeholders.
- Own campaign calendaring, scheduling, and project timelines across multiple concurrent initiatives.
- Manage workflows through project management tools (Workfront).
- Ensure all campaign deliverables are completed on time and aligned to scope.
- Collaborate with Product Marketing, Channel Marketing, Creative, Digital, and Sales teams to ensure cohesive execution.
- Track campaign execution progress and provide regular status updates.
- Support reporting efforts by organizing campaign data (analysis performed by strategy leads).
Requirements
What you’ll need- Bachelor's Degree
- Specialized Degree: Business Administration or Marketing
- 5-7 Years of Experience
- Field(s) of Expertise: Marketing
- Master's degree (preferred)
- Specialized Degree: Business Administration or Marketing (preferred)
- 8-11 Years of Experience (preferred)
- Field(s) of Expertise: Marketing (preferred)
- Certificates/Licenses: Adobe Workfront, Marketing Cloud, Google Analytics, Salesforce, Social management
Benefits
Comp & perks- Competitive compensation
- Employee benefits
- Tuition reimbursement
- Unlimited growth opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign strategyproject managementdata analysisdigital marketingemail marketingsocial media marketingadvertisingevent marketingsales enablement
Soft Skills
collaborationcommunicationorganizational skillstime managementstakeholder management