Senior Specialist, Product Marketing

Southwire Company

Senior Specialist, Product Marketing at Southwire responsible for product campaigns and brand strategy optimization. Collaborating across departments to drive marketing initiatives and performance reporting.

Posted 4/30/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the full lifecycle of product campaigns, including strategy development, planning, creative briefing, execution oversight, optimization, and results reporting.
Ensure all campaigns align with segment, channel, and corporate goals and reinforce brand positioning.
Act as the primary marketing liaison for Product Management, ensuring alignment on campaign needs, messaging, audience insights, and timelines.
Provide strategic direction and oversee the development of all campaign assets (flyers, brochures, catalogs, video, photography, digital content, email, social, web pages) in partnership with Creative, Digital, and external agencies.
Lead coordination and deployment of marketing assets using platforms including Workfront, OpenText, Salsify, PWA, Southwire.com, Jira, Phase 3, and BlueVolt.
Partner with Segment and Channel Marketing teams to integrate product campaigns into broader strategic plans and go to market activities.
Own and maintain strategic campaign, advertising, and social media calendars to ensure cohesive, well-timed execution across channels.
Develop KPIs, track performance, and provide actionable insights and recommendations to leadership.
Champion Southwire’s brand across all channels; identify opportunities to elevate brand presence and consistency.
Build and maintain expertise in market, customer, and industry trends through conferences, market research, webinars, and ongoing learning.

Requirements

What you’ll need

Bachelor's degree
Specialized Degree: Business Administration or Marketing
5-7 Years of Experience
Field(s) of Expertise: Business Administration or Marketing
Master's degree (Preferred)
Specialized Degree: Business Administration or Marketing (Preferred)
8-11 Years of Experience (Preferred)
Field(s) of Expertise: Business Administration or Marketing (Preferred)

Benefits

Comp & perks

401k with Matching
Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
Paid Time Off & Paid Holidays
Long & Short-Term Disability
Supplemental Insurance Plans
Employee Assistance Program
Employee Referral Program
Tuition Reimbursement Programs
Advancement & Professional Growth opportunities
Parental Leave & More

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign managementstrategy developmentperformance trackingKPI developmentcreative briefingexecution oversightoptimizationresults reportingmarket researchdigital content creation

Soft Skills

leadershipcommunicationcollaborationstrategic thinkingorganizational skillsinsight generationbrand managementproblem-solvingadaptabilityattention to detail

Certifications

Bachelor's degreeMaster's degreeBusiness AdministrationMarketing