Marketing Operations Specialist

SouthState Bank

Marketing operations specialist optimizing Optimizely content and asset platforms for SouthState Bank. Improving workflows, governance, adoption, and sales enablement across regulated marketing teams.

Posted 8/20/2026full-timeRemote • Alabama, Colorado, Florida, North Carolina, South Carolina, Texas, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $68,101 - $108,784 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in administering Content Marketing Platforms and Digital Asset Management systems, with a strong focus on data quality, governance, and process improvement. Capable of analyzing workflows and providing actionable recommendations to enhance operational efficiency and user adoption.

Highest-signal resume keywords

Optimizely CMP AdministrationDigital Asset ManagementMarketing Workflow ConfigurationTaxonomy and Metadata DevelopmentProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content Marketing Platform AdministrationDigital Asset ManagementWorkflow ConfigurationTaxonomy DevelopmentMetadata ManagementProject ManagementData AnalysisQuality AssuranceOperational ReportingUser Documentation

Soft Skills

Strong Communication SkillsFacilitation SkillsService-Oriented MindsetAdaptabilityAttention to Detail

Tools & Technologies

OptimizelyAdobe WorkfrontAdobe Experience Manager AssetsBynderAprimoAcquia DAMSitecore Content HubMonday.comAsana

Certifications & Qualifications

Marketing Platform Certification

Industry Keywords

Marketing OperationsContent OperationsBrand GovernanceRegulated Marketing EnvironmentsCreative Approval Processes

Tech Stack

Tools & technologies

AEMSitecore

About the role

Key responsibilities & impact

Administer the Optimizely Content Marketing Platform, including request forms, project templates, workflows, statuses, approval paths, permissions, notifications, calendars, and reporting views
Maintain platform data quality and support consistent intake, planning, review, and approval processes
Administer the Optimizely Digital Asset Management environment, including asset intake, metadata, taxonomy, permissions, versioning, approval status, expiration dates, usage rights, archival, and distribution
Ensure users can locate and use current, approved, brand-compliant assets
Analyze marketing workflows, identify bottlenecks and recurring issues, document requirements, and recommend process improvements
Implement approved changes and evaluate improvements to cycle time, quality, visibility, and user experience
Maintain governance standards for taxonomy, metadata, naming conventions, folder structures, project data, asset status, documentation, and platform usage
Conduct quality reviews and coordinate correction of incomplete, duplicate, expired, superseded, or improperly classified records and assets
Develop user documentation, provide onboarding and training, respond to platform questions, triage issues, and support adoption
Monitor adoption and operational performance, present findings and recommendations, and support the approved CMP and DAM roadmap
Evolve the DAM platform into a line-of-business-facing sales enablement tool for the bank
Monitor Optimizely Opal credit consumption and report run rate to the Senior Marketing Operations Manager
Collaborate across MarCom, Compliance, IT, lines of business, and external partners

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, Information Systems, Information Science, or a related field; equivalent professional experience may be considered
3+ years of experience in marketing operations, content operations, digital asset management, project management, or a similar role within a marketing technology environment
Hands-on experience administering or configuring at least one Content Marketing Platform, Digital Asset Management, work management, or content operations platform
Experience with Optimizely CMP or DAM is strongly preferred
Experience with comparable platforms such as Adobe Workfront, Adobe Experience Manager Assets, Bynder, Aprimo, Acquia DAM, Sitecore Content Hub, Monday.com, or Asana
Experience configuring marketing workflows, request forms, project templates, permissions, approval paths, notifications, calendars, and operational reporting
Experience developing and maintaining taxonomy, metadata, naming conventions, folder structures, asset lifecycle controls, versioning, usage rights, expiration, and archival practices
Ability to analyze operational data, identify bottlenecks and trends, and communicate practical recommendations to technical and non-technical audiences
Experience working within structured creative, compliance, or approval processes; experience in a regulated or highly brand-governed environment preferred
Marketing platform or software certification(s) are desirable, however not required
Strong facilitation, communication, and influencing skills
Service-oriented mindset, curiosity, adaptability, and commitment to continuous improvement and user adoption
Strong organizational skills and ability to manage multiple projects simultaneously
Strong attention to detail, quality assurance, and data quality
Technical fluency and ability to translate business needs into platform requirements, configurations, documentation, and support guidance
Working knowledge of content and asset lifecycles, brand governance, structured approvals, and regulated marketing environments
Ability to communicate in person, on the phone, and through electronic channels
Ability to use a computer frequently, including typing and sustained attention to a monitor
Ability to sit, walk, and/or stand for extended periods; ability to bend and reach

Benefits

Comp & perks

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Secure and distraction-free remote or hybrid work setting with reliable internet connection (cable or fiber preferred)