Southern Glazer's Wine & Spirits

Business Development Rep

• Accountable for achieving revenue, margin, and gross profit targets as set by the Sales Director
• Communicate local program spending effectiveness to maximize the company's profits
• Help determine the ROI on outlined focused initiatives
• Responsible for achieving category objectives, key performance indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve sustainable long-term growth
• Accelerate Moet Hennessy brands quicker than assigned category in allotted accounts
• Visit assigned account universe on regular basis
• Partner with sales consultant & area manager to inform/educate on programs, tools & execution happening in assigned account universe
• Continually develop key account relationships – become a trusted advisor
• Identify market trends and developments in product categories, geographic regions, and among the entire account base, to become the Category Expert within account universe compared to the competition
• Advise customers and influence shelf space and menu placements
• Conduct customer staff training on focus category/brands
• Create, coordinate, and attend on-site promotional functions (e.g., launches, tastings, dinners, etc.)
• Sells in account level activation, working with agency to execute
• Performs market surveys to document execution KPI’s to include, but are not limited to: PODS, Menus, Features, Display, Shelf Ads, education, trade engagement, staff trainings, events, digital engagement
• Provide recaps of market opportunities and successes
• Collaborate with CPWS Trade Development & Moet Hennessy Supplier teams to localize tools for programming, activation, education & execution
• Perform other job-related duties as assigned

Business Development Manager, Combo, CPWS