SourceCode Communications

Director

• Lead media strategy across a portfolio of B2B and B2C technology clients, ensuring media efforts ladder to client business goals
• Develop and maintain top-tier media relationships with business, tech, and broadcast outlets (e.g., Bloomberg, Axios, WSJ, TechCrunch, CNBC, etc.)
• Coach and grow a small but expanding media team, instilling confidence and sharpening media instincts across the agency
• Architect smart, earned-first ideas through StoryHub and other forums, strengthening SourceCode’s agency-wide POV with media
• Serve as a trusted advisor to clients, with presence, clarity, and a strong POV in high-stakes conversations
• Media train executives and spokespeople, preparing them for interviews, panels, and live broadcast opportunities
• Drive results, consistently securing impactful earned placements and analyzing outcomes to inform continuous improvement
• Be highly billable, providing senior-level client counsel and hands-on media execution
• Contribute to new business, shaping and presenting our media offering with polish and authority
• Provide editorial oversight on all media materials, ensuring quality, clarity, and consistency with client messaging
• Translate industry, client, and market insights into long-term media positioning strategies
• Advise clients on complex media situations, reputation management, and high-level opportunities
• Manage media campaigns and account health, ensuring profitability, staffing, and client satisfaction
• Drive client retention and organic growth by tying media strategy to business outcomes
• Oversee financial leadership of accounts: budgeting, resourcing, and scoping
• Mentor and develop PR professionals across teams, modeling accountability and inclusive leadership

Director, Media Strategy