Soum

Performance Marketing Specialist

Soum

full-time

Posted on:

Location Type: Remote

Location: Egypt

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Tech Stack

SQL

About the role

  • Develop and execute high-impact performance marketing strategies across multiple digital channels.
  • Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts.
  • Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC.
  • Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels.
  • Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions.
  • Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships).
  • Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact.
  • Collaborate with data & tech teams to automate workflows, integrate new tools, and enhance customer segmentation.
  • Improve funnel conversion rates through data-driven optimizations and behavioural insights.
  • Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies.
  • Implement incrementality testing to distinguish real performance uplift vs. cannibalization.
  • Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing.

Requirements

  • Experience: 1 - 3 years in digital marketing, preferably in a high-growth B2C startup or marketplace environment.
  • Proven experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, and retargeting).
  • Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality.
  • Apps Marketing Experience with a deep understanding of managing performance campaigns for mobile apps on Google Ads, Meta, TikTok, Snap, Apple Search Ads, and affiliate marketing.
  • Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization (CRO).
  • Hands-on experience in A/B testing, marketing automation, and behavioral analytics.
  • Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar).
  • CRM and marketing automation experience with Braze, MoEngage, or WebEngage is an advantage.
  • Ability to connect performance marketing insights to business goals (ROI, revenue growth, profitability).
  • Exceptional data analysis skills with a strong foundation in SQL (Nice to have), Excel, and visualization tools.
  • Strong presentation, communication, and stakeholder management skills.
  • Strong knowledge of Apple’s SKAdNetwork, ATT framework, and mobile privacy regulations.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingcampaign managementdigital prospectingremarketingacquisitionA/B testingconversion rate optimizationattribution modelingbehavioral analyticsbudget management
Soft Skills
data analysiscommunicationstakeholder managementcollaborationstrategic thinkingproblem-solvingpresentation skillscustomer segmentationcreativityadaptability