GTM Lead

Soulside AI

GTM Lead driving go-to-market strategies for Soulside AI, a clinical AI platform for behavioral health. Overseeing demand generation, marketing, and GTM operations within the company.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation and marketing strategy within the healthcare sector, particularly in behavioral health. Proven ability to analyze metrics, manage CRM systems, and create compelling content that drives engagement and conversions.

Highest-signal resume keywords

Demand Generation OwnershipHealthcare ExperienceCampaign DevelopmentAnalytical DisciplineStrong Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationCampaign DevelopmentFunnel Metrics AnalysisCRM ManagementContent CreationAttribution ModelingOutbound ToolingEvent ManagementPartner Program DevelopmentMarket Positioning

Soft Skills

OwnershipCollaborationCommunicationProactivityBias Toward Closing Loops

Industry Keywords

Behavioral HealthHealthcare MarketingRevenue Cycle DynamicsPayer DynamicsStartup ExperienceCustomer EngagementLead GenerationSales Pipeline ManagementStrategic PlanningMarket Analysis

About the role

Key responsibilities & impact

You'll own how Soulside reaches the market—every channel that creates and converts demand, and the operations underneath them.
Own the top of the funnel. Build the campaigns and sequences that turn interest into qualified conversations.
Work with the SDR team on target account lists and messaging.
Make sure inbound and outbound are pulling in the same direction.
Positioning, messaging, and the content that carries it—website, case studies, clinical and financial proof points, launch materials, and the public voice.
Own the mix and the decisions inside it—events and conferences, digital, cold outreach, partnerships.
Run, experiment, and scale the right channels.
The systems and the numbers: CRM hygiene and reporting, funnel metrics from first touch to closed-won, attribution, sequencing and outbound tooling, and the weekly pipeline review that keeps everyone honest.
Sitting next to the CEO, you'll pick up strategic work that spans functions—a pricing change, a competitive teardown, a launch that runs across product and sales.

Requirements

What you’ll need

Healthcare experience is required—ideally behavioral health, but adjacent provider-side healthcare works.
4–8 years across marketing, growth, or BD—ideally at a startup where you built the function rather than inherited it.
Ownership of a demand-generation number, not just campaign execution, and the analytical discipline to kill what isn't working.
Strong writing. Most of what you produce is read by a customer or partner without you in the room.
Willingness to be in the room—conferences, customer calls, partner meetings—not just behind the plan.
Bias toward closing loops. You don't wait to be told the next step.
Nice to have: direct behavioral health experience; familiarity with revenue cycle or payer dynamics; experience building a channel or partner program from zero.

Benefits

Comp & perks

Competitive base salary plus strong equity component
Health, dental, and vision insurance
Remote, with a preference for San Francisco