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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and analyzing paid marketing campaigns, with a strong focus on data-driven decision-making and conversion optimization. Proficient in developing content strategies that resonate with target audiences across multiple channels.
Highest-signal resume keywords
Campaign ManagementData AnalysisConversion OptimizationKlaviyo ExperienceFluent German and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing DegreeData InterpretationAttribution AnalysisA/B TestingContent DevelopmentAudience TargetingConversion Metrics
Soft Skills
Creative ThinkingProblem SolvingCommunication
Tools & Technologies
ShopifyMeta AdsGoogle AnalyticsKlaviyo
Industry Keywords
Paid CampaignsCustomer RetentionLifetime ValueCross-Channel Marketing
About the role
Key responsibilities & impact- You support the planning, management and analysis of paid campaigns — aiming to drive profitable growth across all relevant channels.
- You can work with data — not just read it but question it. You spot when a metric deviates from the pattern and can build analyses yourself.
- You're interested in distinguishing causation from correlation — and why this is particularly challenging in marketing. Attribution, incrementality, A/B tests: you know what these mean, even if you haven't set them up yourself.
- You actively work on the online shop — from product pages and conversion optimization to analyzing what actually converts and why.
- You develop content ideas that fit the brand and truly reach the target audience — cross-channel and with a sense for aesthetics and messaging.
- You support campaigns in Klaviyo and other tools — focused on retaining existing customers and increasing lifetime value.
- You evaluate what works and provide clear recommendations. Intuition is good; data is better.
Requirements
What you’ll need- Completed degree in Marketing, Business Administration, Communications, or a related field.
- You think in terms of audiences, channels and conversions — not just posts and campaigns.
- You want to execute initiatives, not just observe. Your own ideas are explicitly encouraged.
- Interest in or initial experience with Shopify, Meta Ads, Klaviyo, Google Analytics or similar tools.
- Fluent German and English — working in an international environment with real communication.
Benefits
Comp & perks- A dynamic, motivated and diverse team where you can quickly take on responsibility and grow.
- 9 months Operational Excellence & AI, 3 months rotation. The program concludes with an offer for a permanent position — in the role that suits you.
- Opportunity to actively shape company strategy and benefit from flat hierarchies that foster your development as a leader.
- We offer an attractive annual salary of €44,000.
- Company-sponsored training, team events, and employee discounts.
- Choice of a Deutschlandticket (public transport pass), Urban Sports Club membership, or monthly shopping vouchers.
- Monthly Soulhouse vouchers, bike leasing program, and exclusive employee rates on additional services.
- Soulhouse subsidizes your relocation to another city if you move for the job.
- Direct collaboration with the CMO — no layers of filtering, no waiting times.
- You will learn how to build a scale-up operationally. Processes, AI, decision logic — all live and hands-on.
