Social Media Analyst III

Sorte Online

Senior Social Media Analyst leading strategy, planning, and governance of social media channels. Ensuring brand consistency and regulatory compliance while driving performance and engagement.

Posted 4/29/2026full-timeOsasco • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define and evolve the Social Media strategy by channel
Establish tone-of-voice guidelines, content formats, best practices, approval workflows and a compliance checklist for content in regulated sectors
Plan and manage the editorial calendar (monthly/weekly/daily)
Conduct creative briefings and provide direction to designers, copywriters and other partners
Lead real-time activations
Define the influencer strategy aligned with brand and business objectives
Map, select and prioritize profiles (macro, micro and creators)
Conduct briefings, provide creative direction and oversee deliverables
Monitor the performance of influencer actions
Define KPIs for each objective
Consolidate and present executive reports with insights
Track trends, benchmarks and algorithm changes
Coordinate work rituals and ensure predictability of deliverables
Mentor and develop junior team members and interns

Requirements

What you’ll need

Bachelor's degree in Communication, Marketing, Advertising, Journalism or a related field
Proven experience in Social Media (planning, execution, governance and performance), preferably with high-exposure brands and/or in regulated environments
Strong command of major platforms and their formats (Instagram, TikTok, YouTube, LinkedIn, X (Twitter), Facebook) and a critical understanding of digital trends and language
Experience analyzing metrics and performance (e.g., Meta Business Suite, Google Analytics/GA4, internal dashboards and/or analytics tools)
Ability to lead projects, prioritize demands and coordinate stakeholders, supporting decisions with data
Familiarity with rapid-creation/adjustment tools (Canva, Figma, Photoshop) and/or management and monitoring tools (e.g., mLabs, Sprout, Hootsuite or similar) is a plus
Desirable: knowledge of the lotteries market, iGaming, online entertainment and fundamentals of compliance/brand safety

Benefits

Comp & perks

Bachelor's degree in Communication, Marketing, Advertising, Journalism or a related field
Proven experience in Social Media (planning, execution, governance and performance), preferably with high-exposure brands and/or in regulated environments
Strong command of major platforms and their formats (Instagram, TikTok, YouTube, LinkedIn, X (Twitter), Facebook) and a critical understanding of digital trends and language
Experience analyzing metrics and performance (e.g., Meta Business Suite, Google Analytics/GA4, internal dashboards and/or analytics tools)
Ability to lead projects, prioritize demands and coordinate stakeholders, supporting decisions with data
Familiarity with rapid-creation/adjustment tools (Canva, Figma, Photoshop) and/or management and monitoring tools (e.g., mLabs, Sprout, Hootsuite or similar) is a plus
Desirable: knowledge of the lotteries market, iGaming, online entertainment and fundamentals of compliance/brand safety

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media strategycontent formatseditorial calendar managementinfluencer strategyKPI definitionperformance analysisdigital trends analysisproject leadershipdata-driven decision makingcompliance checklist

Soft Skills

creative directionmentoringteam developmentstakeholder coordinationcommunicationorganizational skillsleadershiptrend monitoringworkflow managementpresentation skills

Certifications

Bachelor's degree in CommunicationBachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in Journalism