Senior Marketing Manager – Lead Lifecycle & Conversion

Sophos

Senior Marketing Manager owning lead lifecycle strategy for Sophos, a global cybersecurity provider. Optimizing buying journeys, conversion, pipeline and revenue through data, automation and AI.

Posted 9/3/2026full-timeRemote • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B lifecycle marketing, demand generation, and growth marketing, with a strong focus on optimizing lead management and conversion strategies. Proficient in using data analytics to drive actionable insights and improve marketing performance across complex buying journeys.

Highest-signal resume keywords

B2B Marketing ExperienceLifecycle Marketing StrategyLead Management and ScoringCRM and Marketing Automation ProficiencyAnalytical Capability

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lifecycle MarketingDemand GenerationLead ScoringConversion OptimizationFunnel AnalysisNurture ProgramsPipeline MetricsJourney OrchestrationPersonalizationData Analytics

Soft Skills

Strong Communication SkillsInfluencing Without AuthorityCollaboration Across Teams

Tools & Technologies

SalesforceMarketoEloqua6senseAI in Marketing Workflows

Industry Keywords

B2B Buying JourneysSaaSEnterprise TechnologyCybersecurityGrowth Marketing

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own and continuously evolve Sophos' global lead lifecycle strategy from initial engagement through MQL, SAL, opportunity and revenue
Map and optimize prospect journeys across key buying stages, identifying friction, leakage and opportunities to accelerate progression
Establish lifecycle performance metrics and use funnel data to prioritize improvements
Develop strategies for leads that are not yet sales-ready
Evolve nurture strategy toward dynamic journeys driven by buyer behaviour, engagement, intent and account signals
Define next-best engagement for prospects based on their buying journey
Partner with Content, Product Marketing, ABX and regional teams on relevant lifecycle experiences
Develop re-engagement and recycling strategies
Analyze funnel performance and develop conversion, lead velocity and pipeline interventions
Improve lifecycle stages, lead scoring, qualification, routing and recycling with Marketing Operations and Revenue Operations
Build feedback loops with SDR and Sales teams
Connect prospect behaviour with account-level engagement and intent signals
Coordinate lead and account journeys with ABX and accelerate high-intent accounts
Ensure SDRs receive appropriate leads, context and buying signals
Use AI, automation and predictive signals to improve personalization, prioritization and journey orchestration
Define and report lifecycle KPIs including conversion, lead velocity, pipeline and revenue contribution
Develop actionable funnel-performance insights
Establish continuous testing, learning and optimization
Communicate performance, insights and recommendations to Growth Marketing and GTM stakeholders

Requirements

What you’ll need

7+ years of B2B marketing experience, ideally across lifecycle marketing, demand generation, growth marketing or marketing operations
Strong understanding of complex B2B buying journeys, preferably within SaaS, enterprise technology or cybersecurity
Demonstrated experience developing lifecycle, nurture or demand programs that drive measurable pipeline and revenue outcomes
Strong understanding of lead management, scoring, qualification, routing and recycling
Experience using CRM, marketing automation and ABM/intent platforms such as Salesforce, Marketo/Eloqua and 6sense or equivalent
Strong analytical capability, with experience using funnel and conversion data to identify problems and drive action
Experience partnering with Sales, SDR, Marketing Operations and Revenue Operations teams
Ability to influence and drive change across a complex, global organization without direct authority
Commercial mindset with a strong understanding of pipeline, conversion and revenue metrics
Strong communication skills with the ability to translate complex data and customer journeys into clear recommendations
Hands-on experience using AI within marketing workflows, with an interest in journey orchestration, personalization and conversion

Benefits

Comp & perks

Remote-first working model
Employee-led diversity and inclusion networks
Annual charity and fundraising initiatives
Volunteer days
Global employee sustainability initiatives
Global fitness and trivia competitions
Global wellbeing days
Monthly wellbeing webinars and training
Recruitment and selection process adjustments for accessibility