GTM Enablement Manager

Sophos

GTM Enablement Manager enhancing sales effectiveness for Americas at Sophos, a cybersecurity leader. Collaborating with cross-functional teams to execute priority sales plays and modern selling motions.

Posted 7/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $109,000 - $181,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales enablement and GTM strategy, leveraging AI tools to enhance training and content development. Proficient in adult learning theory and instructional design, with strong program management and facilitation skills to drive effective enablement programs.

Highest-signal resume keywords

Sales EnablementGTM StrategyAI Tools for SalesAdult Learning TheoryProgram Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales MethodologyPipeline ManagementContent DevelopmentInstructional DesignRole-Play CreationWorkshop FacilitationData AnalysisValue-Based SellingAccount PlanningCoaching Resources

Soft Skills

Consultative AdvisoryStakeholder ManagementCommunication SkillsEngagement SkillsOrganizational Skills

Tools & Technologies

SalesforceMindtickleLMS/LXP PlatformsEnablement PlatformsReporting DashboardsAI-Assisted Productivity Tools

Industry Keywords

Sales OperationsField SalesLearning and DevelopmentSales ExecutionSales Effectiveness

About the role

Key responsibilities & impact

Serve as a consultative enablement partner to Americas sales leadership, aligning enablement priorities with regional GTM strategy, sales execution needs, pipeline development, territory priorities and business outcomes.
Operationalize Sophos’ sales methodology and priority GTM motions across the Americas region, ensuring sellers and managers understand how to apply methodology, sales plays, discovery, qualification, value messaging, objection handling and deal execution in real customer conversations.
Develop enablement that helps Americas sellers understand and adopt the future-state way of selling with AI.
Use AI tools and prompt-led workflows to accelerate training design, content production, role plays, manager coaching guides, simulations, call practice scenarios, job aids and reinforcement assets.
Own the detailed planning, coordination and delivery of Americas enablement programs.
Create and maintain polished, field-ready enablement assets including playbooks, slide decks, facilitator guides, seller resources, manager toolkits, role-play scenarios, dashboards, and reinforcement materials.
Facilitate engaging workshops, live training, virtual sessions, simulations, deal clinics, manager briefings and coaching conversations that help sellers apply learning in practical ways.
Apply adult learning theory, instructional design principles and skills-based enablement frameworks to ensure programs are practical, engaging and outcome-focused.
Use CRM, enablement platform data, learning metrics, field feedback and business performance indicators to identify capability gaps, track adoption and measure enablement impact.
Work closely with Product Marketing, Product Management, Sales Engineering, Channel, Sales Operations, Regional Sales Leadership and GTM Enablement colleagues to ensure enablement is integrated, consistent and relevant to Americas field priorities.
Maintain strong governance for enablement content, including version control, ownership, review cycles, source accuracy, SME validation, brand alignment and publication readiness.

Requirements

What you’ll need

Strong experience in sales enablement, GTM enablement, sales operations, field sales, technical sales or learning and development
Proven ability to partner with senior sales leaders as a trusted, consultative advisor with a clear point of view and the confidence to challenge constructively.
Strong understanding of sales execution, sales methodology, pipeline management, account planning, discovery, qualification and value-based selling.
Practical fluency in AI tools for sales, including a clear understanding of how sellers can use AI to improve productivity, customer preparation, messaging, follow-up, deal strategy and overall sales effectiveness.
Hands-on experience using AI tools to support enablement content development, role-play creation, training design, content transformation, coaching resources and quality review.
Strong understanding of adult learning theory, instructional design, content design and skills-based enablement approaches.
Demonstrated ability to design, develop and facilitate practical enablement programs, workshops, simulations, role plays, deal clinics and manager coaching sessions.
Excellent content development skills, with the ability to produce polished, executive-ready and field-ready deliverables including presentations, playbooks, guides, dashboards and communications.
Strong program management capability, including planning, prioritisation, stakeholder management, dependency tracking and detailed execution in a fast-moving environment.
Data-driven mindset with the ability to use CRM insights, enablement platform data, learning metrics and field feedback to identify gaps, track adoption and demonstrate enablement impact.
Strong facilitation and coaching skills, with the ability to engage sellers and managers in practical, outcome-focused learning.
Ability to manage conflicting priorities, operate with urgency, stay organised and deliver high-quality work with limited oversight.
Strong working knowledge of Salesforce, reporting dashboards, enablement platforms and learning tools such as Mindtickle, LMS/LXP platforms, content management tools and AI-assisted productivity tools.
Excellent written, verbal and presentation skills, with the ability to communicate clearly with sales teams, managers, executives and cross-functional stakeholders.

Benefits

Comp & perks

Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach.
Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
Employee-led diversity and inclusion networks that build community and provide education and advocacy
Annual charity and fundraising initiatives and volunteer days for employees to support local communities
Global employee sustainability initiatives to reduce our environmental footprint
Global fitness and trivia competitions to keep our bodies and minds sharp
Global wellbeing days for employees to relax and recharge
Monthly wellbeing webinars and training to support employee health and wellbeing