Senior Marketing Manager – AIO Strategist

Sophos

AIO Strategist at Sophos to enhance AI visibility and citations across search platforms. Leveraging AI and SEO expertise in cybersecurity initiatives.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $128,000 - $213,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber SecuritySQL

About the role

Key responsibilities & impact

Build and run Sophos's AIO program end to end.
Define Sophos's AIO operating model — what we measure, how we earn citations, where we invest, and how AIO interlocks with SEO, content, PR, analyst relations, and product marketing.
Stand up the visibility tracking system — the prompts, platforms, metrics, and reporting cadence that tell Sophos and its leadership how we are showing up across ChatGPT, Perplexity, Copilot, Gemini, Claude, Google AI Overviews, and emerging surfaces.
Partner with Content, Product Marketing, and Web to engineer Sophos content so it is retrievable, extractable, and citable by LLMs.
Work with PR, Analyst Relations, Social Media, and Customer Marketing to build a coordinated citation-seeding program.
Run continuous monitoring against our competitors across the AI surfaces. Bring back insights, not just data.
Partner across Strategic GTM, Growth Marketing, Regional Marketing, and Sophos Senior Management Team to drive strategy.
Make AIO legible to the rest of Sophos. Run brown-bags, build internal playbooks, and represent Sophos externally as the company's AIO voice.

Requirements

What you’ll need

3–5 years of hands-on, AI-first experience in GEO, AEO, LLMO, AI search strategy, prompt engineering, RAG content architecture, or applied AI in a marketing/search context.
Practical understanding of LLM behavior, including RAG, embeddings, context limits, citations, hallucinations, and the distinctions between training, fine-tuning, and grounding.
Strong technical SEO foundation, including structured data (JSON‑LD), crawlability and indexability, site architecture, Core Web Vitals, internal linking, log analysis, robots.txt/sitemaps, and Search Console.
Experience with AI citation tracking tools (e.g., Profound, Peec AI, Goodie, Otterly, Athena HQ, BrightEdge AI) or a comparable custom solution.
Hands-on prompt engineering experience across major LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot), using LLMs as research, analysis, and content‑engineering tools.
Strong analytical skills, including GA4, Search Console, KPI design, and separating visibility signals from pipeline impact (advanced spreadsheet skills required; SQL a plus).
B2B experience, ideally in B2B SaaS, technology, or cybersecurity, with familiarity with complex, multi‑stakeholder buying journeys.
Independent judgment and a defensible point of view in an emerging, noisy discipline.

Benefits

Comp & perks

Remote work as primary option for most employees
Employee-led diversity and inclusion networks
Annual charity and fundraising initiatives
Global employee sustainability initiatives
Global fitness and trivia competitions
Global wellbeing days for employees
Monthly wellbeing webinars and training to support employee health and wellbeing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

AI-first experienceGEOAEOLLMOAI search strategyprompt engineeringRAG content architecturetechnical SEOstructured dataSQL

Soft Skills

strong analytical skillsindependent judgmentdefensible point of view