Senior Marketing Manager – Global Events & Experiences

Sophos

Senior Events Professional leading global event strategy for Sophos, a cybersecurity leader defending organizations against cyberattacks. Required to coordinate and execute various events and tradeshows.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $126,000 - $210,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Lead end-to-end execution for Black Hat, RSA, Gartner, it-sa, and other major shows working alongside field marketing in regions
Own booth strategy, messaging hierarchy, and brand environment
Drive planning and execution for Sales Kickoff, President's Club, launch events, and more
Align branding, messaging, content production, and logistics
Manage global and regional formats including hybrid delivery
Build a tiered library of pre-defined event kits for regional and field teams
Define booth aesthetics, activations, swag, and messaging by event type and scale
Ensure regional teams can execute consistently without starting from scratch
Define and govern event brand standards globally
Oversee swag strategy, vendor relationships, and production timelines
Drive global consistency of Sophos branded promotional items and attire
Partner with Design to evolve booth creative year over year
Partner with Public Relations on speaker bureau activation at events
Align speaker opportunities to event strategy and Sophos messaging priorities
Serve as the central coordination point across field sales, channel, product marketing, PR, and design
Build event calendars, reporting frameworks, and post-event measurement practices
Identify and curate corporate promotional sponsorship opportunities to elevate the Sophos brand
Manage budgets across a portfolio of global events

Requirements

What you’ll need

6+ years in B2B event management, with at least 2 in a global or multi-regional scope
Experience owning major tradeshow presence: booth strategy, build, logistics, and activation
Track record running large-scale internal events: SKO, sales rallies, or partner summits
Demonstrated ability to build scalable systems and toolkits, not just execute individual events
Strong vendor and agency management skills
Proficiency using AI tools for planning, content development, and operational efficiency; this is a standard expectation of the role
Sharp communicator comfortable with senior stakeholders and cross-functional partners
Preferred: Background in cybersecurity or enterprise technology
Preferred: Experience with channel or partner-facing event formats
Preferred: Familiarity coordinating with PR or communications teams on speaker programs
Preferred: Exposure to webinar or virtual event production at scale
Preferred: Comfortable working across time zones with globally distributed teams
Preferred: Experience applying AI tools to event personalization, attendee engagement, or logistics workflows

Benefits

Comp & perks

Employee-led diversity and inclusion networks that build community and provide education and advocacy
Annual charity and fundraising initiatives and volunteer days for employees to support local communities
Global employee sustainability initiatives to reduce our environmental footprint
Global fitness and trivia competitions to keep our bodies and minds sharp
Global wellbeing days for employees to relax and recharge
Monthly wellbeing webinars and training to support employee health and wellbeing
Comprehensive benefits package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B event managementbooth strategyevent logisticsevent activationvendor managementAI tools for planningcontent developmentoperational efficiencyevent personalizationattendee engagement

Soft Skills

strong communicationstakeholder managementcross-functional collaborationorganizational skillsstrategic thinkingteam coordinationbudget managementcreative problem solvingadaptabilityleadership