Manager, Expansion & Vertical Marketing

Sophos

Expansion & Vertical Marketing Manager at Sophos focusing on global expansion marketing strategy and product-led growth initiatives through scalable programs.

Posted 5/14/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $113,000 - $189,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop scalable portfolio expansion & cross‑sell marketing frameworks.
Build vertical marketing strategy for priority industries.
Build AI enabled, insight driven programs.
Translate strategy into execution that drives revenue.

Requirements

What you’ll need

4–7+ years of experience in Customer Marketing, Growth Marketing, or Expansion Marketing.
Proven experience owning product‑led expansion motions, including attach, upsell, cross sell, or portfolio adoption across complex product environments.
Strong understanding of how to align marketing strategy to sales and customer success priorities.
An operational mindset, with the ability to design repeatable programs, clear plays, and scalable execution models.
Experience using data and AI assisted insight to guide program focus, prioritization, and optimization.
Excellent written and verbal communication skills, with the ability to translate complex products and customer needs into clear expansion narratives.
Experience in cybersecurity, enterprise SaaS, or a technical B2B environment is a plus.

Benefits

Comp & perks

Sophos operates a remote-first working model, making remote work the primary option for most employees.
Employee-led diversity and inclusion networks that build community and provide education and advocacy.
Annual charity and fundraising initiatives and volunteer days for employees to support local communities.
Global employee sustainability initiatives to reduce our environmental footprint.
Global fitness and trivia competitions to keep our bodies and minds sharp.
Global wellbeing days for employees to relax and recharge.
Monthly wellbeing webinars and training to support employee health and wellbeing.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Customer MarketingGrowth MarketingExpansion Marketingproduct-led expansionupsellcross selldata analysisAI assisted insightprogram designscalable execution

Soft Skills

operational mindsetcommunication skillsnarrative translationprogram focusprioritizationoptimization