Senior Manager, North America Field Marketing

Sophos

Senior Manager overseeing North America Field Marketing initiatives at Sophos, focusing on pipeline creation and marketing execution across regional priorities.

Posted 5/13/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $125,000 - $236,000 per yearWebsite

About the role

Key responsibilities & impact

Execute integrated field marketing programs that generate qualified pipeline and support progression to closed business across North America, with a focus on Mid-Market.
Partner with sales leadership to align on priorities, develop joint plans, and ensure marketing programs support pipeline progression, conversion, and attainment of regional revenue targets.
Execute regional marketing plans aligned to Americas Marketing priorities and global program strategy.
Activate global engagement programs (events, account-based engagement, and customer programs) within North America.
Manage execution of the field marketing budget, optimizing spend across programs to improve performance.
Prioritize regional programs and activities based on pipeline impact, sales needs, and performance data, making tradeoffs to maximize results within available resources.
Plan and deliver field events aligned to global frameworks and regional priorities, with a clear focus on driving high-quality engagement that converts to pipeline and revenue.
Partner with Global Engagement Programs to support execution of executive engagement and customer programs in-region.
Collaborate with Channel Marketing to support partner activation and co-marketing programs.
Adapt and localize global campaigns for effective execution in North America.
Monitor program performance and optimize campaigns based on pipeline quality, conversion rates, and contribution to revenue outcomes.
Champion adoption of AI-enabled tools and workflows to improve efficiency, scale execution, and enhance decision-making.
Manage and develop team members, providing direction and coaching to support delivery and performance.
Expected travel: 20–30%

Requirements

What you’ll need

6–10 years of B2B marketing experience in field, demand generation, or regional roles.
Experience executing marketing programs that drive pipeline and demonstrate impact on conversion, deal progression, or revenue outcomes.
Strong understanding of digital demand, field programs, and event execution.
Experience working in a partner-led or channel-driven environment.
Experience managing and developing team members or leading cross-functional initiatives.
Strong project management and organizational skills.
Experience working with modern marketing and sales tools, including CRM platforms (e.g., Salesforce), marketing workflow and automation tools (e.g., Asana, Stensul), event platforms (e.g., Goldcast), and analytics/reporting tools (e.g., PowerBI or similar).
Analytical mindset with experience using marketing tools to measure performance.
Demonstrated experience applying AI-powered tools or automation to improve efficiency.
Strong collaboration and communication skills.

Benefits

Comp & perks

Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach.
Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
Employee-led diversity and inclusion networks that build community and provide education and advocacy
Annual charity and fundraising initiatives and volunteer days for employees to support local communities
Global employee sustainability initiatives to reduce our environmental footprint
Global fitness and trivia competitions to keep our bodies and minds sharp
Global wellbeing days for employees to relax and recharge
Monthly wellbeing webinars and training to support employee health and wellbeing

ATS Keywords

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Hard Skills & Tools

B2B marketingdemand generationpipeline managementevent executionproject managementanalytical skillsAI-powered toolsautomation

Soft Skills

collaborationcommunicationorganizational skillsteam managementcoaching