
Manager, Sales Development Representatives
Sophos
full-time
Posted on:
Location Type: Hybrid
Location: Vancouver • Canada
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Salary
💰 CA$92,400 - CA$154,000 per year
Tech Stack
About the role
- Partner with Regional Marketing and Sales leadership to drive Americas pipeline strategy, including new-logo development and cross/upsell initiatives.
- Lead, coach, and develop a geographically dispersed SDR team, ensuring consistent performance and high-quality pipeline generation.
- Oversee inbound lead qualification and outbound prospecting to deliver sales-ready opportunities that meet monthly and quarterly targets.
- Build strong relationships with Sales, Channel, and Marketing teams to ensure alignment, smooth handoffs, and effective GTM execution.
- Collaborate with Marketing Managers to execute targeted call-downs and direct-to-market campaigns that accelerate pipeline creation.
- Work with Sales/Marketing Operations and IT to enhance SDR tools, workflows, and systems (e.g., SFDC) for greater efficiency.
- Recruit, onboard, and mentor new SDR team members; manage performance through regular coaching, feedback, and formal reviews.
- Provide clear, data-driven reporting on team productivity, pipeline contribution, and attainment to regional leadership.
- Support global SDR initiatives by contributing insights, refining processes, and aligning regional execution to global standards.
- Drive continuous improvement through proactive feedback, performance optimization, and recognition of top contributors.
Requirements
- 3+ relevant experience, with at least some leading a Sales Development team.
- Inside sales experience.
- Experience leading teams across multiple countries, languages and time zones an asset.
- Experienced in a high-volume outbound, phone based lead generation/sales.
- Demonstrated ability to work with Sales Leadership to ensure mutually beneficial outcomes.
- Experience with technical products in the hi-tech industry.
- Process oriented in lead management.
- Working in a channel based company, understanding of the IT channel.
Benefits
- Sophos operates a remote-first working model, making remote work the primary option for most employees.
- Employee-led diversity and inclusion networks that build community and provide education and advocacy.
- Annual charity and fundraising initiatives and volunteer days for employees to support local communities.
- Global employee sustainability initiatives to reduce our environmental footprint.
- Global fitness and trivia competitions to keep our bodies and minds sharp.
- Global wellbeing days for employees to relax and recharge.
- Monthly wellbeing webinars and training to support employee health and wellbeing.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lead generationsales developmentpipeline managementdata-driven reportingperformance optimizationinbound lead qualificationoutbound prospectingcoachingmentoringprocess management
Soft Skills
leadershipcommunicationcollaborationrelationship buildingcoachingfeedbackperformance managementstrategic thinkingproblem-solvingadaptability