Manager, Sales Development Representatives

Sophos

Sales Development Manager leading a team of SDRs for Sophos' cybersecurity solutions. Responsible for pipeline management and collaboration with Sales and Marketing leadership.

Posted 4/2/2026full-timeVancouver • 🇨🇦 CanadaMid-LevelSenior💰 CA$92,400 - CA$154,000 per yearWebsite

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Partner with Regional Marketing and Sales leadership to drive Americas pipeline strategy, including new-logo development and cross/upsell initiatives.
Lead, coach, and develop a geographically dispersed SDR team, ensuring consistent performance and high-quality pipeline generation.
Oversee inbound lead qualification and outbound prospecting to deliver sales-ready opportunities that meet monthly and quarterly targets.
Build strong relationships with Sales, Channel, and Marketing teams to ensure alignment, smooth handoffs, and effective GTM execution.
Collaborate with Marketing Managers to execute targeted call-downs and direct-to-market campaigns that accelerate pipeline creation.
Work with Sales/Marketing Operations and IT to enhance SDR tools, workflows, and systems (e.g., SFDC) for greater efficiency.
Recruit, onboard, and mentor new SDR team members; manage performance through regular coaching, feedback, and formal reviews.
Provide clear, data-driven reporting on team productivity, pipeline contribution, and attainment to regional leadership.
Support global SDR initiatives by contributing insights, refining processes, and aligning regional execution to global standards.
Drive continuous improvement through proactive feedback, performance optimization, and recognition of top contributors.

Requirements

What you’ll need

3+ relevant experience, with at least some leading a Sales Development team.
Inside sales experience.
Experience leading teams across multiple countries, languages and time zones an asset.
Experienced in a high-volume outbound, phone based lead generation/sales.
Demonstrated ability to work with Sales Leadership to ensure mutually beneficial outcomes.
Experience with technical products in the hi-tech industry.
Process oriented in lead management.
Working in a channel based company, understanding of the IT channel.

Benefits

Comp & perks

Sophos operates a remote-first working model, making remote work the primary option for most employees.
Employee-led diversity and inclusion networks that build community and provide education and advocacy.
Annual charity and fundraising initiatives and volunteer days for employees to support local communities.
Global employee sustainability initiatives to reduce our environmental footprint.
Global fitness and trivia competitions to keep our bodies and minds sharp.
Global wellbeing days for employees to relax and recharge.
Monthly wellbeing webinars and training to support employee health and wellbeing.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead generationsales developmentpipeline managementdata-driven reportingperformance optimizationinbound lead qualificationoutbound prospectingcoachingmentoringprocess management

Soft Skills

leadershipcommunicationcollaborationrelationship buildingcoachingfeedbackperformance managementstrategic thinkingproblem-solvingadaptability