Sophos

Channel Marketing Specialist

Sophos

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $65,000 - $119,000 per year

Tech Stack

About the role

  • Support execution of North America channel marketing programs including webinars, partner campaigns, virtual events, in-person events, and enablement initiatives.
  • Coordinate logistics for partner-facing webinars and events, including scheduling, speaker coordination, promotional communications, and post-event follow-up.
  • Draft and distribute partner communications such as email campaigns, event invitations, program updates, and enablement announcements.
  • Collaborate with Channel Marketing Managers and Channel Sales to support joint marketing initiatives with partners.
  • Assist with MDF and budget tracking, documentation, and performance reporting to ensure accurate measurement and compliance.
  • Maintain project plans and timelines using tools such as Asana or similar platforms to ensure smooth execution across multiple concurrent initiatives.
  • Track and report on program performance metrics including registrations, attendance, engagement, and pipeline contribution.
  • Use AI-powered tools and automation to streamline communications, reporting, and workflow efficiency.
  • Support cross-functional coordination with product marketing, field marketing, sales development, and corporate marketing to ensure alignment and consistency across partner programs.
  • Contribute ideas to improve processes, partner engagement tactics, and execution efficiency.
  • Expected travel: up to 10–15%

Requirements

  • 2–4 years of experience in marketing, channel marketing, field marketing, event marketing, or related areas.
  • Strong organizational and project coordination skills, with the ability to manage multiple initiatives simultaneously.
  • Experience supporting marketing campaigns, webinars, or events from planning through execution.
  • Strong written communication skills with the ability to draft clear, professional partner-facing communications.
  • Comfort working with marketing and CRM tools such as Salesforce, PowerBI, Asana, or similar platforms.
  • Analytical mindset with the ability to track performance metrics and support reporting.
  • Collaborative attitude and ability to work effectively with sales and marketing stakeholders.
  • Interest in cybersecurity and eagerness to grow within a partner-first go-to-market model.
  • BA/BS in Marketing, Business, Communications, or related field, or equivalent practical experience.
Benefits
  • Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach.
  • Employee-led diversity and inclusion networks that build community and provide education and advocacy
  • Annual charity and fundraising initiatives and volunteer days for employees to support local communities
  • Global employee sustainability initiatives to reduce our environmental footprint
  • Global fitness and trivia competitions to keep our bodies and minds sharp
  • Global wellbeing days for employees to relax and recharge
  • Monthly wellbeing webinars and training to support employee health and wellbeing
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
channel marketingevent marketingmarketing campaignsperformance metricsproject coordinationbudget trackingemail campaignspartner communicationswebinarsenablement initiatives
Soft Skills
organizational skillsproject managementwritten communicationcollaborationanalytical mindsetprocess improvementmulti-taskingattention to detailcreativityadaptability