Sophos

Marketing Specialist

Sophos

full-time

Posted on:

Location Type: Remote

Location: Philippines

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About the role

  • Build, launch, and optimise automated campaigns across key stages of the customer lifecycle – from onboarding to adoption, retention, and re-engagement.
  • Use data and customer segmentation to deliver relevant messages based on lifecycle stages, behaviour, product usage, and business profile.
  • Partner with Customer Success and Product teams to align on messaging, timing, and priorities that maximise engagement and value for customers.
  • Track campaign performance and KPIs, analyse results, and recommend improvements to drive stronger engagement and business outcomes.
  • Maintain campaign calendars, accurate lists, campaign request intake forms, and ensure compliance with global data privacy standards.
  • QA and test campaigns to ensure accuracy, personalisation, and proper segmentation.
  • Contribute to customer engagement strategies across the Sophos Community and Reddit, helping drive customer engagement and strengthen peer-to-peer interaction.

Requirements

  • 2-4 years of experience in lifecycle marketing, CRM marketing, email marketing, customer engagement, or a related B2B marketing function.
  • Hands-on experience with marketing automation and CRM platforms.
  • Strong analytical mindset with the ability to interpret data and translate insights into action.
  • Ability to manage multiple campaigns and deadlines in a fast-paced environment.
  • Excellent written and verbal communication skills.
  • A collaborative approach with an eagerness to learn and grow.
  • Basic HTML/email editing knowledge preferred.
  • Familiarity with customer success platforms (e.g., Gainsight, ChurnZero) is a plus.
Benefits
  • Sophos operates a remote-first working model
  • Employee-led diversity and inclusion networks that build community and provide education and advocacy
  • Annual charity and fundraising initiatives and volunteer days for employees to support local communities
  • Global employee sustainability initiatives to reduce our environmental footprint
  • Global fitness and trivia competitions to keep our bodies and minds sharp
  • Global wellbeing days for employees to relax and recharge
  • Monthly wellbeing webinars and training to support employee health and wellbeing
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRM marketingemail marketingcustomer engagementmarketing automationdata analysisHTMLcampaign performance trackingcustomer segmentationKPI analysis
Soft Skills
analytical mindsetcommunication skillscollaborationtime managementadaptabilityeagerness to learnproblem-solvingattention to detailcreativitycustomer-focused