College Marketing Representative

Sony

Serve as a College Marketing Representative for The Orchard, promoting artists through in-person and digital marketing initiatives on campuses. Engage with local influencers, organizations, and events for visibility.

Posted 4/15/2026part-timeRemote • Pennsylvania, Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Organically create awareness of The Orchard’s artists by cultivating authentic relationships with key campus and local influencers including college radio, student organizations, newspapers, and community media to unlock opportunities for reviews, radio plays, interviews, and standout exposure.
Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists
Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
Research & attend local and campus events that will best facilitate the promotion of our artists
Attend our artists' shows to hand out promotional tools and get feedback from fans
Submit a detailed report on your marketing successes and initiatives for each campaign you run

Requirements

What you’ll need

You are an Undergraduate Student currently enrolled in a 4 year university in Atlanta with a minimum of 2 years left prior to graduation
You are able to manage your own hours and be accountable for the work assigned to you
You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, X, and YouTube
You have availability of 20 hours per week
You’re well-written, well-spoken, a team player, and an excellent communicator
You have transportation methods and live within 30 minutes of Atlanta
You have a flexible schedule for team conference calls and tour coverage

Benefits

Comp & perks

You will gain real world music industry experience that will be a great addition to your resume
You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
You’ll have access to inside information that will improve your marketing outreach
You’ll receive free ticket(s) into our artists’ shows & possible meet and greet passes
You’ll build valuable relationships within your local music industry
+ many more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media marketingcontent creationdigital marketingmarket researchevent promotionreport writing

Soft Skills

communicationteamworkaccountabilityflexibilitypassion for music