Senior Manager, Games Marketing

Sony Interactive Entertainment

Senior Manager driving marketing strategy for high-profile game franchises at PlayStation Global. Overseeing product lifecycle marketing from launch to post-launch management.

Posted 6/23/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $167,200 - $301,000 per yearWebsite

About the role

Key responsibilities & impact

Lead marketing for game titles
Set overall marketing strategy for entire lifecycle of products – from greenlight to launch campaign to post-launch marketing plans and operations
Collaborate with cross-functional teams, across SIE and Sony, to deliver best-in-class marketing campaign tactics
Work closely with consumer insights, analytics and community management teams to assess player needs/behaviors to better define product strategy and pivot ongoing marketing tactics
Drive holistic franchise management, marketing revenue opportunities outside of game launches
Manage annual title marketing budgets
Partner with studio leadership to deliver on overall business goals for each game

Requirements

What you’ll need

10+ years of video game product marketing experience, with a focus on live services and AAA game marketing
Marketing degree or equivalent – Master’s Degree is preferred.
Live services experience, can include products with continuous revenue models and constantly updated content offerings
Expertise in assessing and building new business models with players in mind
Ability to make data driven marketing decisions
Excellent verbal and written communication skills
Ability to lead individuals in creating and executing the best solutions for the business, partners and consumers
Ability to think strategically and execute tactically, and a persistent attention to detail
Ability to adapt to a quickly in a dynamic, changing, fast-paced environment
Proven expertise in the planning, execution and leadership of business plans
Bi-lingual fluency in English and Japanese

Benefits

Comp & perks

medical
dental
vision
matching 401(k)
paid time off
wellness program
coveted employee discounts for Sony products
bonus package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

video game product marketinglive servicesAAA game marketingdata driven marketing decisionsbusiness model assessmentmarketing strategybudget managementcampaign executionconsumer insightsanalytics

Soft Skills

excellent verbal communicationexcellent written communicationleadershipstrategic thinkingtactical executionattention to detailadaptabilitycollaborationproblem solvingcreativity

Certifications

marketing degreeMaster’s Degree