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Programmatic Campaign Manager
Sony Interactive EntertainmentProgrammatic Campaign Manager responsible for executing PlayStation advertising campaigns. Leading performance optimization and client partnerships within programmatic advertising.
Tech Stack
Tools & technologiesPMP
About the role
Key responsibilities & impact- Own end-to-end execution of programmatic campaigns including planning, setup, launch, optimization, and reporting within DSP platforms
- Manage PMP, Programmatic Guaranteed, and open exchange campaigns
- Ensure campaigns meet delivery, pacing, and performance targets
- Optimize campaigns using bid strategies, audience segmentation, frequency controls, and inventory selection
- Monitor performance across display, video, and CTV
- Identify opportunities to improve campaign efficiency, performance, and spend allocation
- Work with internal & external teams and platforms to ensure deal health, troubleshooting, and inventory alignment
- Support deal troubleshooting including bid rates, win rates, and delivery issues
- Contribute to supply path optimization and inventory performance insights
- Partner with Client Partners to align programmatic execution with client KPIs and objectives
- Provide recommendations on targeting, deal structure, and media strategy
- Support client education on programmatic capabilities and performance drivers
- Analyze campaign performance across DSPs including CTR, CPA, viewability, and conversion metrics
- Collaborate with analytics SMEs on attribution, audience insights, and measurement frameworks
- Utilize third-party verification tools and reporting solutions
Requirements
What you’ll need- 4 or more years of experience in programmatic advertising or digital media
- Hands-on experience managing campaigns within DSP platforms such as The Trade Desk or DV360, Maestro or similar curation platforms
- Strong understanding of RTB, PMP, and Programmatic Guaranteed deal types
- Experience optimizing campaigns across display, video, or CTV
- Strong analytical skills and proficiency in Excel or similar tools
- Proven ability to manage multiple campaigns in a fast-paced, client-facing environment
- Strong verbal and written communication skills, including presenting insights and recommendations to clients
- Strong communication and stakeholder management skills
Benefits
Comp & perks- medical
- dental
- vision
- matching 401(k)
- paid time off
- wellness program
- coveted employee discounts for Sony products
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
programmatic advertisingcampaign managementoptimizationaudience segmentationbid strategiesperformance analysisattributionmedia strategyreportingdata analysis
Soft Skills
analytical skillscommunication skillsstakeholder managementclient-facing skillspresentation skillscollaborationtroubleshootingrecommendation skillstime managementproblem-solving