Senior Director, B2B Journey Digitization

Sonova Group

Senior Director, B2B Journey Digitization at Sonova owning global digital strategy and customer journey for B2B clients. Leading cross-functional teams to implement digital solutions and innovations for hearing care professionals.

Posted 7/8/2026full-timeBerlin • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in defining and executing B2B digital strategies, managing digital product portfolios, and leading cross-functional teams to enhance customer experiences across digital platforms. Proficient in leveraging data analytics and digital insights to drive continuous improvement and optimize customer journeys.

Highest-signal resume keywords

B2B Digital TransformationDigital Product ManagementCustomer Experience (CX)SEO and Conversion Rate Optimization (CRO)Digital Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingDigital CommerceCustomer ExperienceUX/UIPlatform IntegrationsLead GenerationOnboardingPricingPartner EnablementKPI Definition

Soft Skills

LeadershipCollaborationStrategic ThinkingPresentation SkillsCross-Functional Management

Tools & Technologies

CRMCMSMarTechCustomer Data Platforms (CDP)E-Commerce PlatformsHCP PortalsDigital Customer Journey ToolsAnalytics Solutions

Industry Keywords

B2BDigital StrategyCustomer JourneyDigital Product PortfolioCustomer Analytics

About the role

Key responsibilities & impact

Define the global B2B digital strategy
Own the vision and roadmap for the digital customer journey across discovery, onboarding, engagement, service, and loyalty
Deliver consistent customer experiences across websites, HCP portals, e-commerce platforms, and connected digital applications
Own the global B2B digital product portfolio
Lead UX, digital content strategy, SEO, conversion optimization, and digital product management
Drive continuous improvement of customer-facing platforms
Partner with Commercial, Marketing, and Sales teams to digitize customer interactions
Develop digital capabilities supporting lead generation, onboarding, pricing, and partner enablement
Define KPIs across the customer journey
Build a data-driven operating model using customer analytics, digital insights, and performance metrics
Own the B2B technology ecosystem, including portals, e-commerce platforms, CRM, MarTech, CMS, customer data platforms, and analytics solutions
Collaborate with Marketing, Sales, Product, IT, Data, R&D, and Regional teams to align priorities and deliver global initiatives
Lead and develop a multidisciplinary global team

Requirements

What you’ll need

15+ years of experience in Digital, Digital Marketing, Digital Product Management, Digital Commerce, or Customer Experience
Strong background in B2B digital transformation
Experience leading global digital platforms, customer portals, or B2B e-commerce ecosystems
Proven success managing complex cross-functional transformation programs
Experience presenting to executive leadership and managing large strategic investment portfolios
Strong understanding of Digital Product Management, Customer Experience (CX), UX/UI, B2B e-commerce, Customer Portals, CRM, CMS, MarTech, Customer Data Platforms (CDP), Digital Analytics, AI-enabled customer experiences, SEO and Conversion Rate Optimization (CRO), Platform integrations

Benefits

Comp & perks

Exceptional career opportunities
Innovative hearing care solutions
Culture of belonging and performance