
Director, CRM – Patient Experience
Sonova Group
full-time
Posted on:
Location Type: Hybrid
Location: Aurora • Illinois • United States
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Salary
💰 $170,000 - $190,000 per year
Job Level
About the role
- Define and lead the CRM strategy as a core revenue and patient engagement driver.
- Own outcomes across the patient funnel.
- Design, execute, and continuously optimize CRM programs to improve key metrics.
- Lead vendor management and technology decisions for the CRM platform.
- Build and mature CRM measurement and reporting capabilities.
- Ensure data quality, governance, and effective insights-driven decision-making.
- Build, lead, and develop a high-performing US CRM & Patient Experience organization.
- Act as a senior cross-functional leader, aligning Marketing, Sales, IT, Data, and Operations.
Requirements
- Proven experience leading CRM strategy and execution in a US-based organization
- Expertise in customer/patient lifecycle management, segmentation, personalization, and journey orchestration
- Hands-on experience with enterprise CRM platforms (e.g., Salesforce, Microsoft Dynamics, Adobe, or similar)
- Demonstrated ability to translate patient data into measurable commercial and engagement outcomes
- Experience leading multi-layered teams and developing leaders
- Strong partnership skills with senior stakeholders across Marketing, Sales, and Operations
- Solid understanding of data privacy and consent management requirements in the US.
Benefits
- Hybrid Schedule with two remote days
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM strategycustomer lifecycle managementsegmentationpersonalizationjourney orchestrationdata qualitygovernancemeasurementreportingdata privacy
Soft Skills
leadershipcross-functional collaborationpartnership skillsteam developmentstakeholder management