Sonova Group

Senior Growth Marketing Manager – Digital Health Solutions

Sonova Group

full-time

Posted on:

Location Type: Office

Location: Berlin • 🇩🇪 Germany

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Job Level

Senior

About the role

  • Define and own performance marketing strategies, including channel mix, media planning, forecasting and budget optimization
  • Plan, launch and continuously optimize campaigns across Display, Native Ads, Meta, Google, TikTok and LinkedIn
  • Drive conversion rate optimization through ad copy testing, landing page optimization and funnel analysis
  • Lead SEO and ASO strategy and execution in close collaboration with marketing, medical affairs, product and development teams
  • Support app developers with app store metadata, visuals and recommendations based on ASO insights
  • Monitor, analyze and present campaign performance, insights and recommendations to stakeholders
  • Act as internal digital media expert, staying on top of industry trends, tools and best practices

Requirements

  • Bachelor’s degree in Marketing, Business or a related field; Master’s or MBA preferred
  • 5+ years of hands-on experience in performance or growth marketing
  • Strong expertise across digital marketing channels and platforms, including paid media, SEO and ASO
  • Experience in performance marketing for regulated industries (e.g. medical devices, digital health or pharmaceutical marketing) is a strong plus
  • Solid analytical skills with experience in conversion tracking, reporting and performance optimization
  • Comfortable working in fast-paced, test-and-learn environments with an experimentation mindset
  • Very good German and English skills (both written and spoken)
  • Self-motivated, structured and collaborative, with the ability to work independently across teams
Benefits
  • flexible hybrid working model
  • wide range of training opportunities
  • exceptional growth opportunities with individual development plans

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingmedia planningbudget optimizationconversion rate optimizationad copy testinglanding page optimizationfunnel analysisSEOASOdigital marketing
Soft skills
analytical skillsself-motivatedstructuredcollaborativeindependentcommunicationexperimentation mindset
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMaster’s degreeMBA