Senior Product Marketing Manager

SonicWall

Product Marketing Senior Manager driving go-to-market strategy for SonicWall’s EDR and threat protection cybersecurity products. Building launches, sales enablement, and technology alliance partner growth.

Posted 8/20/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies for EDR and endpoint security products, with a strong focus on creating value propositions and sales enablement content. Proven ability to analyze market opportunities and translate technical capabilities into compelling messaging for diverse audiences.

Highest-signal resume keywords

Go-To-Market Strategy OwnershipEDR/Endpoint Security ExpertiseSales Enablement Content DevelopmentMarket Research and SegmentationAnalytical and Business Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingValue Proposition DevelopmentCompetitive ResearchCampaign MeasurementSales EnablementMarket SegmentationTechnical MessagingLifecycle ManagementData AnalysisCompliance Requirements

Soft Skills

Excellent Communication SkillsProject ManagementCross-Functional CollaborationRelationship BuildingAnalytical Thinking

Tools & Technologies

SonicWall SonicSentryPitch DecksBattlecardsTraining MaterialsThought-Leadership Content

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Engineering

Industry Keywords

EDRXDRThreat ProtectionNetwork SecurityZero TrustSASEManaged Security ServicesB2B SecurityTechnical Software

Tech Stack

Tools & technologies

Firewalls

About the role

Key responsibilities & impact

Own go-to-market strategy for EDR/Threat Protection and other assigned product lines
Develop value propositions and positioning tailored to target markets, buyer personas, and vertical/compliance requirements
Conduct competitive research across EDR/XDR, endpoint security, and other owned product lines
Translate technical capabilities into differentiated customer-facing messaging and business value propositions
Maintain working knowledge of SonicWall SonicSentry to support cross-sell messaging and portfolio alignment
Plan and lead end-to-end product launches
Coordinate cross-functional stakeholders across product, engineering, sales, and support
Build sales enablement assets such as pitch decks, battlecards, objection handlers, competitive comparisons, and training materials
Produce thought-leadership and demand-generation content including blogs, whitepapers, eBooks, videos, and web content
Own marketing strategy and success metrics for the Technology Alliance Partner Program
Build relationships with alliance partners and support joint go-to-market execution and co-selling
Develop customer and partner insight through market research, segmentation, persona development, interviews, and internal metrics
Identify market opportunities, compliance requirements, and emerging threats
Define and track success metrics for launches, campaigns, and the partner program
Test, measure, and refine messaging, campaigns, and enablement materials

Requirements

What you’ll need

6-8 years of product marketing experience, with meaningful time at a B2B security or technical software company
Experience with EDR/endpoint security, threat protection, or network security strongly preferred
Demonstrated ownership of go-to-market strategy and execution for at least one product line or service offering, from launch through lifecycle
Strong knowledge of EDR/XDR, endpoint threat protection, firewalls, Zero Trust, and SASE
Working familiarity with managed security services (MSS) a plus
Excellent written and verbal communication skills
Ability to translate complex technical concepts into business-oriented value propositions
Proven ability to independently build sales enablement content, including pitch decks, battlecards, and training
Strong analytical and business skills; comfortable using data to prioritize initiatives and measure marketing effectiveness
Ability to manage multiple priorities and drive projects to completion across cross-functional teams without direct authority
Willingness to travel to visit customers, prospects, and partners
Bachelor's degree in Marketing, Business, Engineering, or a related field required
6-8+ years of relevant product marketing experience

Benefits

Comp & perks

Equal opportunity employer
Diverse work environment
Active security solutions serving 100+ countries