Director, Demand Engineering

SonicWall

Director of Demand Engineering leading SonicWall's global demand engine system design and optimization. Collaborating with Integrated Marketing Managers and Marketing Operations team for effective marketing strategy.

Posted 6/16/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

Cyber SecurityGo

About the role

Key responsibilities & impact

The Director, Go-to-Market Engineering reports directly to the CMO and leads both the Integrated Marketing Managers aligned to each SonicWall product line and the Marketing Operations team.
Responsible for designing, building, and continuously optimizing SonicWall's global demand engine.
Design the system, instrument every layer, optimize the connections between them, and let the machine compound over time.
Maintain a close working relationship with product marketing counterparts, co-developing the messaging frameworks, GTM strategies, and campaign narratives that translate product positioning into partner-activated market demand.
Drive quarterly GTM planning cadences and ensure alignment across demand, field, ops, comms, product marketing, and channel functions.

Requirements

What you’ll need

8 to 12 years in B2B marketing, with a trajectory that moves from hands-on campaign execution into systems-level strategy, demand leadership, or marketing operations
Thinks like an engineer -- approaches GTM as a system to be designed, instrumented, and optimized rather than a series of campaigns to be planned and executed
Has owned or deeply managed marketing operations and/or a marketing technology stack -- understands what it takes to govern, evolve, and get real value from the infrastructure
Deep fluency in channel-led and partner-led GTM models -- understands multi-tier distribution, MDF strategy, through-partner marketing, and how to build demand programs that activate the channel as a revenue partner
Experience working with or alongside global field marketing teams, understanding how global strategy translates into regional execution
Comfortable working across the full modern marketing stack: intent data, ABM platforms, paid media, marketing automation, CRM, AI agents, and emerging tools -- as a systems thinker who knows how the components connect and compound
Deeply data literate -- can build attribution models, read pipeline analytics, and diagnose system performance without needing a translator
Has used AI tools in a real GTM context -- not just experimented with them, but integrated them into how work actually gets done
Demonstrated ability to lead and develop direct reports across more than one functional area
Track record of productive collaboration with product marketing, field marketing, and channel or sales organizations
Cybersecurity or enterprise tech background preferred but not required.

Benefits

Comp & perks

SonicWall provides relentless security against the most evasive cyberattacks
A modern discipline that replaces the traditional campaign-centric model of demand generation

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Hard Skills & Tools

B2B marketingmarketing operationsdemand leadershipmarketing technology stackattribution modelspipeline analyticsAI toolscampaign executionGTM strategiesdata literacy

Soft Skills

systems thinkingcollaborationleadershipcommunicationstrategic planningoptimizationrelationship managementproblem-solvingadaptabilitycreativity