Director, Go-to-Market Engineering

SonicWall

Director of Go-to-Market Engineering at SonicWall, leading demand generation and marketing operations strategy. Architecting integrated systems for pipeline creation in B2B marketing.

Posted 6/15/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Design and own SonicWall's global demand engine -- the integrated system of data signals, technology platforms, paid and organic media, AI-powered workflows, channel and field programs, and coordinated tactics that produces pipeline at scale.
Map and continuously optimize the full GTM motion from market awareness through partner engagement to pipeline creation, identifying friction points and engineering solutions at every stage.
Define the instrumentation and measurement framework that makes the demand engine visible -- ensuring every component is tracked, attributed, and connected to revenue outcomes.
Introduce AI agents, automation, and modern MarTech as active, integrated components of the demand system rather than experimental add-ons.
Stay ahead of emerging GTM approaches, tools, and channels, and bring a grounded point of view on what SonicWall should adopt and when.

Requirements

What you’ll need

8 to 12 years in B2B marketing, with a trajectory that moves from hands-on campaign execution into systems-level strategy, demand leadership, or marketing operations.
Thinks like an engineer -- approaches GTM as a system to be designed, instrumented, and optimized rather than a series of campaigns to be planned and executed.
Has owned or deeply managed marketing operations and/or a marketing technology stack -- understands what it takes to govern, evolve, and get real value from the infrastructure.
Deep fluency in channel-led and partner-led GTM models -- understands multi-tier distribution, MDF strategy, through-partner marketing, and how to build demand programs that activate the channel as a revenue partner.
Experience working with or alongside global field marketing teams, understanding how global strategy translates into regional execution.
Comfortable working across the full modern marketing stack: intent data, ABM platforms, paid media, marketing automation, CRM, AI agents, and emerging tools -- as a systems thinker who knows how the components connect and compound.
Deeply data literate -- can build attribution models, read pipeline analytics, and diagnose system performance without needing a translator.
Has used AI tools in a real GTM context -- not just experimented with them, but integrated them into how work actually gets done.
Demonstrated ability to lead and develop direct reports across more than one functional area.
Track record of productive collaboration with product marketing, field marketing, and channel or sales organizations.
Cybersecurity or enterprise tech background preferred but not required.

Benefits

Comp & perks

Health insurance
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationmarketing operationsattribution modelspipeline analyticschannel-led GTM modelspartner-led GTM modelsmarketing technology stackAI integrationdata literacy

Soft Skills

systems thinkingcollaborationleadershipstrategic thinkingproblem-solvingcommunicationoptimizationengineering mindsetadaptabilitycreativity