SonicWall

Integrated Marketing Manager

SonicWall

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

SeniorLead

Tech Stack

Cyber SecuritySFDC

About the role

  • Develop and manage large, strategic, integrated marketing programs focused on MSS offerings.
  • Define and execute integrated marketing strategies aligned to business goals.
  • Amplify the SonicWall brand, vision, and thought leadership through multi-touch, omnichannel campaigns.
  • Understand and apply the B2B buyer’s journey and demand waterfall to campaign planning and execution.
  • Build integrated marketing plans spanning digital, web, social, email, events, webinars, ABM, and partner channels.
  • Create overarching campaign themes tied to cybersecurity trends, market needs, and SonicWall solution categories, with a focus on managed security services.
  • Drive campaigns for net-new customer acquisition, expansion, and upgrade motions.
  • Extend and optimize ABM programmatic initiatives in partnership with marketing operations and sales.
  • Create and manage thought leadership programs, including webinars and cybersecurity hot-topic campaigns.
  • Select and manage third-party publishers and vendors to expand reach through content syndication, custom content, and editorial webinars.
  • Partner with database and marketing operations teams on audience segmentation, targeting, and messaging strategies.
  • Leverage performance reporting to analyze lead conversion, pipeline impact, and campaign effectiveness.
  • Manage budgets and adhere to finance, procurement, and vendor management policies.
  • Build strong cross-functional relationships and proactively pitch strategic campaign ideas across PR, social, web, product marketing, field marketing, sales, sales enablement, solution engineering, and customer teams.

Requirements

  • 10+ years of experience in B2B marketing, preferably in technology or cybersecurity.
  • Experience in channel-driven environments and working with partners.
  • Background in Managed Security Services (MSS) or managed offerings is a strong plus.
  • SaaS experience preferred; cybersecurity experience is a bonus.
  • Familiarity with project management tools such as JIRA and Confluence.
  • Proficiency with SFDC and intent platforms such as Demandbase (or equivalent).
  • Experience with webinar and virtual event platforms (e.g., BrightTalk, ON24, WebEx).
  • Strong collaboration, communication, and presentation skills.
  • Proven ability to drive cross-functional execution and measurable outcomes.
  • Located on the East Coast or willing to work East Coast hours.
Benefits
  • SonicWall is an equal opportunity employer.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingintegrated marketing strategiescampaign planningaudience segmentationlead conversion analysisbudget managementmanaged security servicesSaaScybersecurity
Soft skills
collaborationcommunicationpresentationcross-functional executionstrategic thinking