Paid Media Manager, SEM

SonderMind

Paid Media Manager leading SEM strategy and execution for SonderMind, enhancing access to mental health care. Overseeing Google Ads and optimizing campaign performance.

Posted 4/28/2026full-timeRemote • Colorado • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Design, build, and optimize sophisticated search campaigns. You are responsible for the day-to-day health of the account, ensuring budget is deployed effectively to hit monthly CPA and volume targets (a core business OKR).
Translate high-level business goals into specific tactics. You will define the keyword strategy, bid adjustments, and audience segmentation required to meet growth objectives.
Lead the testing roadmap. You will design and execute A/B tests for ad copy, landing pages, and bidding strategies to continuously improve conversion rates.
Maximize quality and utility of conversion signals. You will partner with the Paid Media Analyst to optimize data supporting conversion-based and value-based campaigns.
Full-funnel performance measurement. You will analyze end-to-end performance of paid search traffic to identify trends, diagnose performance dips, and uncover opportunities for scale.
Maintain a pulse on the changing search landscape. You will be an internal voice on AI-driven search ads landscape, as it becomes publicly available in 2026.

Requirements

What you’ll need

5+ years of hands-on Google Ads experience with a track record of scaling performance accounts.
Comfortable operating with a high degree of independence. You can identify problems, formulate solutions, and execute fixes without needing frequent input.
Proficiency in Looker and Amplitude is required. You understand how to leverage event-based analytics to inform paid media decisions.
Excel/Sheets: Advanced proficiency required.
You have a working knowledge of AEO/GEO concepts and a curiosity about how the demand capture landscape is shifting.
Bachelor’s degree in Marketing, Communications, Information Systems, or related field preferred.

Benefits

Comp & perks

A generous PTO policy, with a minimum of three weeks off per year
A holiday schedule that follows standard U.S. holidays
Free therapy coverage benefits to ensure employees have access to the care they need (must be enrolled in a qualifying medical plan to participate)
Competitive Medical, Dental, and Vision coverage, with plans to meet every need — including HSA (with $1,100 company contribution) and FSA options
Employer-paid short-term disability, long-term disability, life & AD&D, plus coverage of the salary difference for up to seven weeks of short-term disability leave (after the required waiting period)
Eight weeks of paid Parental Leave; if the parent also qualifies for STD, this benefit is in addition, allowing for 8–16 weeks of paid leave
401(k) retirement plan with 100% match on up to 4% of base salary, immediately vested
Join teammates from across the country at our annual company gathering
Company shutdown between Christmas and New Year’s
Supplemental life insurance, pet insurance, commuter benefits, and more

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsA/B testingkeyword strategybid adjustmentsaudience segmentationconversion rate optimizationperformance measurementevent-based analyticsdata analysisbudget management

Soft Skills

independenceproblem-solvingsolution formulationexecutioncuriosity