Marketing Automation Analyst, HubSpot

SONDA

Marketing Automation Analyst at SONDA managing HubSpot operations and optimizing marketing workflows. Seeking candidates with experience in CRM and inbound marketing focusing on personal growth.

Posted 7/29/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in HubSpot management, marketing automation, and CRM operations, with a strong focus on optimizing customer journeys and conversion rates through data-driven strategies. Proficient in creating workflows, managing lead scoring, and integrating various marketing tools to enhance performance and reporting.

Highest-signal resume keywords

HubSpot ManagementMarketing AutomationLead ScoringConversion Rate OptimizationGoogle Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ticket ManagementWorkflow CreationSmart Lists ManagementDatabase SegmentationA/B TestingPerformance ReportingFunnel AnalysisCampaign TraceabilityCustomer Journey AutomationLead Qualification

Soft Skills

CollaborationCommunicationProblem-SolvingOrganizational SkillsAdaptability

Tools & Technologies

HubSpot Marketing HubHubSpot CRMGoogle Tag ManagerMedia Tools IntegrationUTM Tracking

Certifications & Qualifications

HubSpot Certifications

Industry Keywords

Inbound MarketingSales FunnelB2B ExperienceRevOpsGrowth Ops

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Monitor and open, assign, and close tickets according to priority and severity levels;
HubSpot management and operations;
Administer HubSpot (Marketing Hub and CRM);
Create and manage workflows, smart lists, and automations;
Define lead scoring and qualification criteria (MQL/SQL);
Ensure organization, segmentation, and governance of the database;
Automate the Customer Journey;
Build nurture flows by persona, segment, and funnel stage;
Develop automated journeys (acquisition, consideration, decision);
Personalize communications based on behavior and data;
Conversion Rate Optimization (CRO);
Improve conversion rates on landing pages, forms, and emails;
Run A/B tests on campaigns, flows, and pages;
Identify funnel bottlenecks and propose improvements;
Marketing → SDR → Sales integration;
Ensure efficient handoff of qualified leads to SDRs;
Adjust flows according to feedback from the commercial team;
Support definition of SLAs and processes between areas;
Monitor KPIs such as conversion rate, CPL, CAC, ROI;
Create dashboards and performance reports;
Ensure campaign traceability (UTMs, events, integrations);
Generate insights for continuous optimization;
Integrate HubSpot with website, media tools, and other platforms;
Configure forms, landing pages, and tracking;
Support technical setup of campaigns and data.

Requirements

What you’ll need

Hands-on experience with HubSpot (required)
Experience with marketing automation and CRM
Knowledge of inbound marketing and the sales funnel
Experience creating flows, segmentations, and lead scoring
Familiarity with Google Analytics, Tag Manager, and integrations
Preferred: Experience in B2B or technology companies
HubSpot certifications
Knowledge of RevOps or Growth Ops
Experience with multiple business units or partner networks

Benefits

Comp & perks

SONDA Academy: a learning platform designed to maximize your professional development.
Hybrid work model.
SONDA Wellness, a program to support balance between personal and professional life, offering initiatives focused on physical, mental and social health.
Flexible working arrangements to promote work-life balance.
Professional development and continuous skills growth aligned with your interests.
A collaborative, diverse and innovative environment that encourages teamwork.