Marketing Growth Manager – Global Programs

Sonatype

Marketing Growth Manager optimizing external pipeline generation partners for Sonatype, a software supply chain security company, focusing on driving campaigns and qualified meetings.

Posted 6/4/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the performance of Sonatype’s pipeline generation partners across regions, campaigns, and sales segments.
Set clear weekly, monthly, and quarterly expectations for qualified meetings, opportunity creation, pipeline generation, follow-up speed, activity quality, and conversion rates.
Run weekly performance reviews, campaign standups, goal setting and SLA tracking with pipeline generation partners and marketing counterparts.
Hold sales and partners accountable to quotas, quality standards, messaging, follow-up expectations, and data hygiene requirements.
Identify performance gaps quickly and drive corrective action through, process improvements, targeting changes, or partner escalation.
Partner with Marketing and Sales to convert inbound demand into qualified pipeline through timely, personalized follow-up.
Build and manage outbound programs targeting priority accounts, personas, buying groups, and use cases.
Collaborate with Product Marketing, Field Marketing, Performance Marketing, Marketing Operations, and Sales to ensure pipeline generation programs are aligned to clear ICPs, relevant personas, compelling messaging, campaign priorities, and timely business triggers across inbound and outbound motions.
Evaluate which accounts, personas, messages, offers, and channels generate the strongest meeting and pipeline outcomes.
Test AI, agentic workflows, automation platforms, enrichment tools, intent data, personalization tools, and outbound sequencing technologies to improve external partner productivity and conversion.
Analyze conversion by persona, account type, segment, campaign, use case, channel, and sales team to identify what is working and what needs to change.

Requirements

What you’ll need

5+ years of experience in B2B SaaS growth marketing, demand generation, revenue marketing, GTM operations, pipeline generation, sales development operations, or related revenue growth functions.
Experience supporting pipeline generation, revenue programs, demand generation, sales development operations, GTM program management, and/or external pipeline generation partnerships.
Strong understanding of pipeline generation across inbound follow-up, outbound prospecting, ABM, campaign follow-up, nurture, and sales handoff.
Demonstrated ability to manage toward revenue outcomes, not just activity metrics.
Experience partnering with Sales on account priorities, personas, outreach strategy, meeting qualification, and pipeline expectations.
Strong analytical skills and comfort working with funnel metrics, conversion data, Salesforce reports, campaign performance, and pipeline attribution.
Hands-on experience with GTM systems such as Salesforce, HubSpot, Gong, sales engagement platforms, enrichment tools, intent data, AI research tools, or outbound automation platforms.
Track record of experimentation, iteration, and using data to improve conversion.
Strong communication skills, including writing clear briefs, performance summaries, campaign instructions, and executive updates.
High ownership mentality, strong operational discipline, and comfort holding internal and external teams accountable.

Benefits

Comp & perks

Company Wellness Week - We shut down company operations for a week to enable all employees to pursue personal growth and enjoy a much-needed and deserved rest.
Paid Volunteer Time Off (VTO)
diversity and inclusion working groups
flexible working practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS growth marketingdemand generationrevenue marketingpipeline generationsales development operationsGTM program managementABMfunnel metricsconversion datacampaign performance

Soft Skills

analytical skillscommunication skillshigh ownership mentalityoperational disciplineaccountabilitycollaborationgoal settingperformance managementproblem solvingdata-driven decision making