Sonatype

Marketing & Events Specialist

Sonatype

full-time

Posted on:

Location Type: Remote

Location: Maryland • United States

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About the role

  • Plan and execute Sonatype’s presence at regional events
  • Coordinate logistics including booth setup, vendors, shipping, swag, and on-site execution
  • Support creative event experiences (games, activations, demos)
  • Manage timelines, budgets, and project plans for events
  • Partner with sales to ensure strong pre-event outreach and post-event follow-up
  • Support post-event follow-up coordination to maximize pipeline conversion
  • Track key event metrics such as leads captured and meetings booked onsite
  • Assist in building post-event recap reports with insights and recommendations
  • Work with marketing ops to ensure accurate lead tracking and campaign attribution in Salesforce
  • Identify opportunities to improve engagement, conversion rates, and overall event impact
  • Support pre-event promotion through social media
  • Execute live event coverage (e.g., posting from the floor, highlighting booth activity, sharing key moments)
  • Draft and schedule posts across platforms such as LinkedIn and X (Twitter)
  • Capture and coordinate event content (photos, short videos, highlights) for real-time and post-event use
  • Maintain event documentation, run-of-show plans, and checklists
  • Manage vendor relationships and contracts
  • Ensure brand consistency across all marketing and event touchpoints
  • Track inventory and manage marketing assets and swag

Requirements

  • 2+ years of experience in marketing, events, or field marketing
  • Experience supporting trade shows, conferences, or corporate events
  • Strong project management and organizational skills
  • Ability to manage multiple projects simultaneously with attention to detail
  • Excellent communication and collaboration skills
  • Willingness to travel (~20–30%)
Benefits
  • Parental leave
  • Diversity and inclusion working groups
  • Flexible working practices
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event planninglogistics coordinationbudget managementproject managementlead trackingcampaign attributionsocial media promotioncontent creationvendor managementevent metrics tracking
Soft Skills
organizational skillsattention to detailcommunication skillscollaboration skillstime managementproblem-solvingcreativityadaptabilityteamworkcustomer service