Solvi Digital

Performance Marketing

• Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients
• Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation
• Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume
• Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing
• Work closely with in-house design team to brief landing page positioning and offer structure
• Set up automated lead notification workflows via Zapier or Make from form submissions to client
• Produce clear, insight-led reports using Claude and other tools — data translated into strategy, not just numbers on a page
• Manage a small number of LinkedIn Ads accounts alongside Meta
• Monitor campaigns daily, identify problems fast, and act without being prompted
• Own the full cold email infrastructure — domain purchasing, DNS configuration (SPF, DKIM, DMARC), mailbox warm-up, and ongoing deliverability health monitoring
• Build and manage outreach campaigns end-to-end in Instantly — sequences, sending configuration, inbox rotation, and campaign logic
• Develop value propositions, offers, and angles independently for each client campaign — understanding niche industrial B2B sectors without needing everything explained in detail
• Write personalised, high-converting cold email copy that generates replies
• Monitor reply rates, bounce rates, and deliverability metrics proactively and adjust accordingly
• Manage lead list sourcing, segmentation, and targeting criteria per campaign
• Test and iterate on messaging, offer framing, and targeting to continuously improve results

Senior Paid Media Specialist, Google Ads, Meta Ads